More and more businesses are taking advantage of the total solar eclipse set to dim skies across North America on Monday.
In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation. Sonic Drive-In is selling a "Blackout Slush Float." And Frito-Lay's SunChips has unveiled a new flavor that will only be available during the celestial event's nearly 4 and a half minutes of totality.
MoonPie also kicked off a "Sun vs. Moon" smackdown-themed campaign as the chocolate snack maker promotes its "eclipse survival kit," made up of four mini MoonPies and two pairs of eclipse glasses.
Meanwhile, airlines like Southwest and Delta have advertised eclipse-viewing flight paths. And beyond promotions from big-name brands, small businesses along the 115 mile (185 kilometer)-wide prime path are leading the charge to meet the incoming tourist demand.
Some towns and local vendors have been anticipating the celestial event and its huge crowds for years. There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and more astronomical souvenirs. Other offerings include eclipse-themed beer, specialty dining packages and watch parties at amusement parks, wineries and zoos.
Marketing tied to rare spectacles, like the sun's disappearing act behind the moon, isn't new.
In 2017, the last time the U.S. saw a big slice of a total solar eclipse, scores of companies tapped into the action — including Krispy Kreme.
The Charlotte, North Carolina-based company previously rolled out limited-edition chocolate glazed doughnuts for the 2017 eclipse, and those treats have made a few returns since. But that might not be the case for this year's "Total Solar Eclipse Doughnut." The Krispy Kreme-Oreo combo is set to be available from Friday through Monday, according to an announcement from the chain this week.
“Scandal” cast will reunite for online script reading for hurricane relief in western North Carolina
The cast of ABC's hit political drama "Scandal" may need to brush up on their snappy, speedy delivery known as "Scandal-pace," because they're reuniting for a good cause. Its stars including Kerry Washington, Tony Goldwyn and Bellamy Young will take part in a live virtual script reading on Nov. 17 to raise money for hurricane relief in western North Carolina.
Beginning Friday, fans can go online and donate to reserve a spot for the online reading. Proceeds will benefit United Way of North Carolina. Everyone who donates will be able to take part in a virtual pre-event with the cast and Shonda Rhimes will give an introduction.
Additional guest stars will also be announced. The online fundraising platform Prizeo is also holding a contest where one person who donates online via their site will be selected to read a role from the script with the actors. The winner should not worry about the "Scandal"-pace, assured Young over Zoom.
"Whomever the lucky reader is can read at whatever pace they want," she said.
Young, who played Mellie Young, the first lady and later Republican presidential nominee on "Scandal," was born and raised in Asheville, North Carolina. She came up with the idea for the effort with a friend and took it to her fellow "Scandal" actors, who all jumped on board. Young said this is the first script reading the cast has all done together since the show ended after seven seasons in 2018.
Which episode they will be reading has not been announced yet.
Young said it's "been devastating" to see so many parts of her hometown badly damaged by Hurricane Helene, which ravaged western North Carolina one month ago.
To research the best use for donations, Young spoke with numerous political leaders, including North... Read More