NEW YORK --

VaynerMedia has hired Isaac Silverglate as executive creative director. Silverglate will be responsible for the creative direction of PepsiCo brands including Pepsi, Starry, Cheetos, Naked, and Mug Root Beer. Silverglate will report directly to global chief creative officer Rob Lenois. He joins VaynerMedia from McCann New York where he served as deputy chief creative officer, focused on Verizon.

“We continue to drive VaynerMedia’s proposition of creativity with social at the center, which is making social creative daily to build the brand while also gleaning insights about the brand, category, and consumer to develop big, innovative brand ideas that drive the business. To do this, we were looking for a creative leader who understands both,” said Lenois. “Isaac has an impressive background at both traditional agencies and digitally focused shops, leading teams to deliver culturally relevant and business-driving work. I am excited to see how he further elevates our creative product across the PepsiCo portfolio.”

As deputy chief creative officer at McCann, Silverglate worked on the Cable Guy Super Bowl campaign, featuring Jim Carrey in his first commercial ever. Prior to that, Silverglate’s first brush with industry success was as a copywriter at ChiatDay New York where he worked on Snickers, Starburst, and a multi-award-winning Combos campaign. Then at Droga5 New York, he won a Titanium Cannes Lion and D&AD Black Pencil for “The Great Schlep” campaign, which helped elect President Obama. Later, at R/GA, he led teams responsible for award-winning work on LEGO, Verizon, and the Gold-Lion winning “You Seeing This?” campaign for ESPN.

“Like much of planet Earth, I’ve known about VaynerMedia founder Gary Vaynerchuk and his passionate belief in ‘people first’ from his social channels. That alone made me excited to learn more about the agency built on his beliefs,” said Silverglate. “I’m happy to say, from the first talks I had with Gary, Rob, and the entire VaynerMedia leadership team, it was clear this place is just built differently–in the best way. The people-first mentality is in the bones, both in how they treat their own and how they think about reaching audiences, going to where they actually are–on social media. The partnership with Pepsi has already produced some amazing results, including two outstanding Super Bowl spots last year, so I feel pretty lucky to join the team. It’s a case of the right place at the right time.”

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