This web spot is a dramatization that tells the real-life story of a child who witnessed the murder of his mother and how he came to deal with that loss and trauma. The boy, whom the spot identifies as Luther (not the real child’s name but one used for this dramatization), shuts himself off from the world but gradually over time re-enters society with the help of a therapist/counselor from Childsavers, a non-profit organization dedicated to helping children with developmental and emotional issues. Luther’s story is told through the eyes and voice of his Childsavers’ therapist.
This web piece is actually part two of a cross-platform campaign, the first component being a TV spot that sets up a story about a child facing a specific challenge. Then at the end of the spot, viewers are prompted to go to childsavers.org to see what has become of the child and how he or she is coping with adversity. “Luther” is one of four children whose individual stories are told in this two-pronged media campaign which was directed and edited by Jack Hartmann of Studio 108 in Richmond, Va., for Burford Advertising, Richmond.
Studio 108’s full-service approach to production, editing, audio mixing and music allowed its team to meet the challenge of a tight deadline and limited budget. Director/editor Hartmann, DP Graham Copeland, and producer Ula Wozniak worked as a unit, carefully planning the logistics of the production.
Hartmann directed a total of 33 scenes for the four spots in a single day. The interviews with the therapists were shot at Studio 108 in its in-house studio on the second day, and a third day was dedicated to shooting interior and exterior scenes with the kids at three locations in Richmond.
Studio 108 used two cameras to create a documentary-like feel. DP Graham Copeland lensed the wide shots with the Canon 5D and Anna Kolantis operated the B-camera, a Canon 7D, fitted with close-up lens.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More