Barbie has unveiled its Career of the Year dolls, which highlight positions in which women are underrepresented. For 2024, Mattel debuts a set featuring Barbie in four moviemaking roles, inspired and sparked in part by the commercial and critical success of the Greta Gerwig-directed feature film, Barbie.
The four new dolls are:
- Barbie Studio Executive doll with an original body wears a two-piece outfit, comes with shoes and sunglasses, and includes a smartphone play piece.
- Barbie Director doll with a tall body wears a jumpsuit, shoes and headset, and comes with a movie script play piece.
- Barbie Movie Star doll with a curvy body wears a glamorous gown and heels, accessorizes with a necklace and bracelet, and comes with an award trophy.
- Barbie Cinematographer doll with a petite body wears a “Chase Dreams” top, plus pants and shoes, and comes with camera and clapboard accessories.
Barbie has worked in more than 250 professions–and counting–over the years. The filmmaking dolls add to that field of career possibilities.
From last night (1/9) through January 11 at 5:59am PT, Barbie Signature members can buy the Barbie Career of the Year Women in Film doll set at the Mattel Creations website while supplies last. During that time, the doll set may also be available online at Amazon, Target and Walmart.
