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    Amazon Prime ads on movies and TV shows will begin in late January

    By SHOOTUpdated:No Comments995 Views
    The Amazon Prime Video streaming app is seen on an iPad screen, March 19, 2018, in Baltimore. Prime will include ads beginning Monday, Jan. 29, 2024, the company said in an email to U.S. members, setting a date for an announcement it made back in September 2023. (AP Photo/Patrick Semansky, File)
    LOS ANGELES --

    If you are an Amazon Prime Video user, get ready to see ads on movies and TV shows starting next month.

    Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this week, setting a date for an announcement it made back in September. Prime members who want to keep their movies and TV shows ad-free will have to pay an additional $2.99.

    Amazon is also planning to include advertisements in its Prime service in the United Kingdom and other European countries, as well as Canada, Mexico and Australia next year.

    The tech giant follows other major streamers –- such as Netflix and Disney –- who have embraced a dual model that allows them to earn revenue from ads and also offer subscribers the option to opt out with a higher fee.

    Amazon said in its email that it will "aim to have meaningfully fewer ads" than traditional TV and other streaming providers.

    The ads, the company said, "will allow us to continue investing in compelling content and keep increasing that investment over a long period of time."

    Tags:AmazonPrime Video



    Netflix signs U.S. broadcast deal with FIFA for the Women’s World Cup in 2027 and 2031

    Friday, December 20, 2024
    Spain's Aitana Bonmati celebrates after scoring a goal, during the women's Group C match between Spain and Japan, at La Beaujoire Stadium, during the 2024 Summer Olympics Thursday, July 25, 2024, in Nantes, France. (AP Photo/Jeremias Gonzalez, File)

    Netflix has secured the U.S. broadcasting rights to the Women's World Cup in 2027 and 2031 as the streaming giant continues its push into live sports.

    The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given, though international competitions in women's soccer have struggled to draw high-value offers.

    "Bringing this iconic tournament to Netflix isn't just about streaming matches," its chief content officer Bela Bajaria said in a statement. "It's also about celebrating the players, the culture and the passion driving the global rise of women's sport."

    Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul. Some viewers reported streaming problems, however.

    Netflix also will broadcast two NFL games on Christmas Day: the Kansas City Chiefs at the Pittsburgh Steelers and Baltimore Ravens at the Houston Texans. That's part of a three-year deal announced in May.

    World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences, and the last women's edition in 2023 earned FIFA less than 10% of the men's 2022 World Cup.

    FIFA president Gianni Infantino had publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the U.S.

    "This agreement sends a strong message about the real value of the FIFA Women's World Cup and the global women's game," Infantino said.

    The World Cup rights mark another major step in Netflix's push... Read More

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