Academy Awards enthusiasts won't have to stay up quite as late to hear the best picture winner in March.
The 96th Oscars will begin one hour early, with the official show starting at 7 p.m. Eastern for the first time, ABC said Thursday. The official pre-show will also begin earlier, at 6:30 p.m. Eastern.
The show has traditionally begun at 8 p.m. Despite various experiments to keep the runtime to three hours, the broadcast has sometimes stretched into the 11 o'clock hour.
The Oscars are broadcast globally in more than 200 territories and film academy membership has also become more international in recent years. Those involved in the show, from the film academy to the network, have also been working to get ratings back to pre-pandemic levels and making modest gains.
Jimmy Kimmel is returning to host the show for the fourth time, with Raj Kapoor serving as executive producer and showrunner alongside Katy Mullan and director Hamish Hamilton.
The 96th Academy Awards will air live on ABC on March 10 from the Dolby Theatre in Los Angeles. Nominations will be announced on Jan. 23.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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