Paul Stechschulte has joined Pereira & O’Dell as executive creative director in San Francisco. An art director by trade, Stechschulte was most recently with Goodby Silverstein & Partners (GS&P), San Francisco where he was group creative director. His career includes posts at Wieden+Kennedy Amsterdam, 180 Amsterdam and Crispin Porter+Bogusky (CP+B) in Miami.
At GS&P he helped create the internationally award-winning Sprint “Now Network” campaign and served as group creative director on Sprint Nextel’s “Wedding” which earned a primetime commercial Emmy nomination in 2009. (“Wedding” was directed by Jim Jenkins of O Positive Films.)
In 2002 at CP+B, Stechschulte and colleagues reintroduced the MINI brand to the U.S. for BMW. The highly successful launch did not include a single television ad; unheard of in the American automobile marketplace. Additionally, he contributed creatively to the American Legacy Foundation’s “Truth” campaign (also with CP+B which worked jointly for the client with Arnold, Boston). The anti-tobacco campaign is credited with preventing hundreds of thousands of U.S. teens from starting to smoke.
Among those Stechschulte will collaborate with at Pereira & O’Dell is agency chief creative officer/co-founder PJ Pereira.
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against โ a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More