Ah, Xmas is upon us and this spot has a husband musing musically about what he’d like in his yuletide stocking. He sings of his wish for a gift–Ohio Lottery Holiday surprise scratchers which could yield “a sports car for me,” as we see a thought bubble above his head encircle a sporty roadster.
But his wife has different ideas as she holds her tummy and sings out aloud for “maybe something bigger that comfortably fits three.” The thought bubble above her head contains a van.
“Holiday Surprise” is one spot in a TV campaign directed by Vance Malone of Station Film for Cincinnati agency Northlich. Music composer was Cincinnati-based freelancer Rob Fetters.
Looking To Make Video Games More Immersive, Some Studios Turn To AI For Increased Interaction
For decades, video games have relied on scripted, stilted interactions with non-player characters (NPCs) to help shepherd gamers in their journeys. But as artificial intelligence technology improves, game studios are experimenting with generative AI to help build environments, assist game writers in crafting NPC dialogue and lend video games the improvisational spontaneity once reserved for table-top role-playing games.
In the multiplayer game "Retail Mage," players help run a magical furniture store and assist customers in hopes of earning a five-star review. As a salesperson — and wizard — they can pick up and examine items or tell the system what they'd like to do with a product, such as deconstruct chairs for parts or tear a page from a book to write a note to a shopper.
A player's interactions with the shop and NPCs around them — from gameplay mechanics to content and dialogue creation — are fueled by AI rather than a predetermined script to create more options for chatting and using objects in the shop.
"We believe generative AI can unlock a new kind of gameplay where the world is more responsive and more able to meet players at their creativity and the things that they come up with and the stories they want to tell inside a fantasy setting that we create for them," said Michael Yichao, cofounder of Jam & Tea Studios, which created "Retail Mage."
The typical NPC experience often leaves something to be desired. Pre-scripted interactions with someone meant to pass along a quest typically come with a handful of chatting options that lead to the same conclusion: players get the information they need and continue on. Game developers and AI companies say that by using generative AI tech, they aim to create a richer... Read More