Register

    Sid Lee adds ECD Bruno Luglio, head of strategy Melissa Cabral to U.S. leadership team

    By SHOOTUpdated:No Comments639 Views
    Bruno Luglio
    LOS ANGELES --

    Global creative agency Sid Lee has added two key members to its American offices–Bruno Luglio who joins as executive creative director and Melissa Cabral as VP, head of strategy. The two will join the U.S. leadership team led by Tom Ramsden, recently appointed CEO USA.

    Luglio is a winner of more than 100 international awards. Leading the brand creative for shoe, clothing and accessory company Vans across North, Central and South America for the past year allowed him to collaborate with a wide range of talent. From his experience working internationally, he brings the client perspective, as well as perspectives learned from various cultures to the table. As the newest ECD, he will lead creative projects for future and existing clients, and will be working closely with the Sid Lee’s strategy and account departments to deliver great work.

    Cabral has been in the game for a decade now. Expert in strategic planning from the ground up, she’s always been on the agency side and is known for her excellent skills. Stepping in as the strategic leader in the U.S., she will be working with a multidisciplinary team to hone in on opportunities for innovative creative work and effective business results for clients.

    The hiring of Luglio and Cabral add to Sid Lee’s recent momentum in the U.S. market. The team is building new relationships with clients. Annie Ly-Quan, newly promoted as the head of growth & client partnerships, and Tara Charf, VP, finance, complete the agency’s executive team in the U.S. All together, they are leading the business to ensure the growth of the agency’s talent as well as client business.

    Tags:Bruno LuglioMelissa CabralSid LeeTom Ramsden



    Merman makes its signing of Ritesh Gupta official; company takes on U.S. representation for the director

    Wednesday, January 22, 2025
    Ritesh Gupta

    Merman has officially announced the signing of director Ritesh Gupta for commercial representation in the U.S. Gupta had joined Merman last year but was working on a feature film for most of 2024 so the production company held off until now on making the signing public.

    The director is a former award-winning sports journalist and creative director. He’s created noteworthy campaigns from Budweiser’s viral “Dwyane Wade: This Bud’s for 3,” which he directed, to the multi-award winning Beats by Dre campaign “You Love Me,” which Gupta worked on as group creative director at the agency Translation. The “You Love Me” film, which was directed by Melina Matsoukas, earned a primetime commercial Emmy nomination in 2021 as well as a DGA Award win for PRETTYBIRD director Matsoukas. This marked the second Emmy nod for Gupta. Back in his MTV days he was a producer on a documentary, Aftershock: Diary of Gideon in Pakistan, which garnered a News & Documentary Emmy nomination.

    As a director, Gupta’s approach is to layer a truthful authenticity ingrained during his time as a journalist--along with an emotional intelligence he honed storytelling in the documentary world--to craft his own evocative and unique cinematic style. In addition to his two Emmy nods, he has netted four Webbys, six AICP wins, eight Cannes Lions, 25 Clios and recognition from ADCOLOR and the ANDYs.

    “Ritesh brings a unique perspective to his storytelling,” said Merman global director Ellen Clarke. “He has the ability to identify the multilayers of a narrative and its characters, weaving them impactfully together. His strength lies in his connection to the talent’s performance and discovering the authenticity within the story.”

    Gupta said,... Read More

    MySHOOT Profiles


    Add A Comment