Consider the following pages as being akin to a stroll down memory lane–with admittedly some memories more pleasant than others–seen through a mix of headlines, and representative work of each decade from the 1960s on.
Though the pages ahead are just a sampling of what appeared in the pages of SHOOT over the years, certain stories trigger profoundly moving recollections–like the immediate aftermath of 9/11–while others offer food for thought such as Hal Riney’s musings on the business in the 1980s, or a chuckle in the form of the Jenkins-Covington “Choose your own rep” trade ad from the ’70s, even pause and perhaps consternation over our 1990 story on the chilling effect of litigation involving Leo Burnett, Philip Morris and Smillie Films which carried implications for the production contract issue, or simply a warm nostalgic glow with 1960s commercials for Maxwell House (“Good to the last drop”) and the charming Cracker Jacks campaign starring the late, great Jack Gilford.
The bottom line is that we’ve experienced so much together during SHOOT’s run, leaving a lasting sense of community as our industry has grown, evolved, lost some of its innocence, adapted to seismic changes, hung on to essential constants, made concerted, ongoing efforts to discover and nurture talent, both resisted and embraced new technology, and continually tried to balance that maddening mix of art and commerce, which has as an offshoot the quest for the right blend of marketing and entertainment.
While the collage over the next several pages reunites our eyeballs with the past, it also represents the future, underscoring the sense of journey over the decades that continues now and for the many decades ahead. It’s been a great ride which is ongoing. And with all its triumphs, tragedies, trials and tribulations, we’ve enjoyed having you as fellow passengers.
Images in filmstrip (from top to bottom): VW’s “Funeral” (1969); Samsonite’s “Gorilla” (1971); Chanel No. 5’s “I Don’t Want To Set The World On Fire” (1979); Apple’s “1984” (1984); Wendy’s “Where’s The Beef?” (1984); CMPB’s “Aaron Burr” (1993); BMW’s Ambush (2001); HBO’s “Voyeur” (2007); Coke’s “Happiness Factory” (2006); Evian’s “Skating Babies” (2009); Nike’s “Chalkbot” (2009); Macy’s Yes, Virginia (2009); Old Spice’s “The Man Your Man Can Smell Like” (2010); and iPad’s experimental “Touching Stories” (2010).
Click here to view the 1960s
Kari Grubin To Become First Woman President Of The Hollywood Professional Association
Kari Grubin will succeed Seth Hallen as president of the Hollywood Professional Association (HPA) on January 1, 2025.
When Hallen passes HPA leadership to Grubin, the organization marks a noteworthy milestone in its history as she becomes the first woman to hold the HPA presidency and only its third president since the organization’s founding, following Hallen and HPA founder Leon Silverman. A recognized expert in technology, consultative expertise and postproduction services, Grubin possesses the experience and vision to help drive HPA through the next phase of the industry’s evolution.
“I am truly honored and excited to be part of the leadership team of this great organization that means so much to me, and I will bring my passion and experience to this responsibility,” said HPA president-elect Grubin. “Now more than ever, HPA is a critical and hyper-relevant partner for the individuals and companies at work in our industry as we face the significant change, challenge and opportunity ahead. HPA will continue to be a conduit for our community to grow, reach out for new opportunities and adapt. I’m assuming the leadership of a thriving organization, and I look forward to shepherding it through its next powerful new phase. I encourage our community to join us in the work ahead and look forward to the upcoming collaboration.”
Hallen and Grubin will work closely over the coming months to ensure a smooth transition. A dedicated HPA Board member since 2020, Grubin has spearheaded several of HPA’s most impactful initiatives. She co-founded HPA Women in Post (2011) which provides leadership opportunities and visibility for women working in professional content creation. Under the leadership of Grubin and fellow board member Loren... Read More