Here's what made our Q1 2024!
Jam-packed with some amazing projects and groundbreaking developments in the industry, this quarter was defined by innovation, creativity and technological advancement.
The rise of AI
AI continues to break boundaries within the industry. With game-changing technology announced such as SORA, aspects previously thought impossible to artificially replicate can now be generated from scratch.
We break down how creatives can utilize AI at each stage of the video production pipeline: Read here.
Venus Optics: communicating innovation
A project close to the hearts of many here at Synima, we had the honor of producing the flagship commercial for Laowa Lens’ new product: the Nanomorph 1.5X Anamorphic Zoom. View the film here.
Cinematic in scope and a testament to modern filmmaking, the project was a blast to produce! Director/Producer Rachel Wan shares her thoughts.
UICC: closing the care gap
This quarter we worked with the Union for Cancer Control on their 2024 World Cancer Day campaign focused on equitable access to cancer care.
Filmed globally, we collaborated with UICC to craft messaging which was emotive, impactful and with world-wide appeal. Find out more.
About Synima
Synima is a global video production company, delivering award-winning film and animation solutions. With two decades of experience and a diverse roster of international clients, we give voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.
We use emotive narrative and spectacular visuals to create content that highlights our clients brands in competitive markets… We’ve built up a portfolio of hundreds of inspiring video productions, spanning every business sector and geographical region. From brand films to complex 3D animations, our clients trust in our creativity and expertise to deliver first-class productions every time. Watch our Main Showreel plus our Animation, Commercial, Learning and Healthcare Showreels
If we can help you with your next project, big or small, please do get in touch: hello@synima.com.
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More