Fabio Costa, formerly a creative director at Ogilvy Paris, has come aboard The Martin Agency in Richmond as sr. VP/creative director. At his new roost, he will focus primarily on digital creative work.
As creative director for Ogilvy, Paris, Costa was responsible for the Louis Vuitton and Perrier work. Before Ogilvy, he was a creative director at Cutwater in San Francisco where he worked on brands including Ubisoft, Ray Ban, Disney and Motorola.
Costa began his career in Brazil, where he worked for Young & Rubicam, Talent, and Almap BBDO. While at Almap BBDO, he helped the agency create its interactive department. Under his direction, the agency earned numerous awards including an Interactive Grand Prix at the London International Awards and a Gold Cyber Lion at Cannes.
Clients at The Martin Agency include BFGoodrich, Discover Financial, Expedia, GEICO, Hanes, Manpower, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol, the American Cancer Society, USTA, Walmart and ESPN3.co
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More