In the aftermath of season one (Pennsylvania/New Jersey high school football) and season two (Detroit hockey), REPLAY season 3 (high school basketball) on Fox Sports Net sees TBWAChiatDay, Los Angeles, and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled “We Can Do It Now.” The song is based on the REPLAY themes of “redemption,” “second chances” and “going back in time.” According to Grammy-award-winning producer NO I.D., “It’s what a team, a crowd or stadium would want to hear when they’re in that sports mind frame.”
To bolster awareness of the track, Gatorade and TBWAChiatDay went in the studio with the artists to create a three-minute video inspired by the track. The video premiered at the end of the season 3 documentary, which aired this past weekend (11/7) nationally on Fox Sports Net. In addition to the video, a “making of” video was created and shared online.
For a limited time, “We Can Do It Now” is available as a free download at REPLAYtheSeries.com.
TBWAChiatDay and Gatorade created REPLAY to restage classic games that ended in controversy–offering athletes a second chance for redemption some 10 to 15 years later. Gatorade reunites the original teammates and provides them with an eight-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all.
Season 3 of REPLAY features two South Side Chicago high school basketball teams–the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn’t beat the buzzer. That game, which decided who would go “downstate” to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective reunited teams.
Jimmy Smith, group creative director, TBWAChiatDay, L.A., said, “We’re always thinking about ways to create and expand any and every platform for G. And REPLAY is at the top of the list. Lord willing, it’ll just get bigger and deffer.”
As for the song, TBWAChiatDay creative director Brent Anderson related, “The goal of this track is one of many attempts to move REPLAY into pop culture. We wanted to create something that athletes would like, share, workout to or listen to before their own big game.
And agency creative director Steve Howard said, “If you would have told me three months ago that Common, Lupe Fiasco, Jennifer Hudson and No I.D. were going to join forces to create a hip-hop anthem for REPLAY season 3, I would have said you’re crazy. Now all I can think is, ‘What’s next?'”
“Megalopolis” Is One From The Heart–Of A Reflective Francis Ford Coppola
Francis Ford Coppola believes he can stop time.
It's not just a quality of the protagonist of Coppola's new film "Megalopolis," a visionary architect named Cesar Catilina ( Adam Driver ) who, by barking "Time, stop!" can temporarily freeze the world for a moment before restoring it with a snap of his fingers. And Coppola isn't referring to his ability to manipulate time in the editing suite. He means it literally.
"We've all had moments in our lives where we approach something you can call bliss," Coppola says. "There are times when you have to leave, have work, whatever it is. And you just say, 'Well, I don't care. I'm going to just stop time.' I remember once actually thinking I would do that."
Time is much on Coppola's mind. He's 85 now. Eleanor, his wife of 61 years, died in April. "Megalopolis," which is dedicated to her, is his first movie in 13 years. He's been pondering it for more than four decades. The film begins, fittingly, with the image of a clock.
"It's funny, you live your life going from being a young person to being an older person. You're looking in that direction," Coppola said in a recent interview at a Toronto hotel before the North American premiere of "Megalopolis." "But to understand it, you have to look in the other direction. You have to look at it from the point of view of the older looking at the younger, which you're receding from."
"I'm sort of thinking of my life in reverse," Coppola says.
You have by now probably heard a few things about "Megalopolis." Maybe you know that Coppola financed the $120 million budget himself, using his lucrative wine empire to realize a long-held vision of Roman epic set in a modern New York. You might be familiar with the film's clamorous reception from critics... Read More