In the aftermath of season one (Pennsylvania/New Jersey high school football) and season two (Detroit hockey), REPLAY season 3 (high school basketball) on Fox Sports Net sees TBWAChiatDay, Los Angeles, and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled “We Can Do It Now.” The song is based on the REPLAY themes of “redemption,” “second chances” and “going back in time.” According to Grammy-award-winning producer NO I.D., “It’s what a team, a crowd or stadium would want to hear when they’re in that sports mind frame.”
To bolster awareness of the track, Gatorade and TBWAChiatDay went in the studio with the artists to create a three-minute video inspired by the track. The video premiered at the end of the season 3 documentary, which aired this past weekend (11/7) nationally on Fox Sports Net. In addition to the video, a “making of” video was created and shared online.
For a limited time, “We Can Do It Now” is available as a free download at REPLAYtheSeries.com.
TBWAChiatDay and Gatorade created REPLAY to restage classic games that ended in controversy–offering athletes a second chance for redemption some 10 to 15 years later. Gatorade reunites the original teammates and provides them with an eight-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all.
Season 3 of REPLAY features two South Side Chicago high school basketball teams–the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn’t beat the buzzer. That game, which decided who would go “downstate” to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective reunited teams.
Jimmy Smith, group creative director, TBWAChiatDay, L.A., said, “We’re always thinking about ways to create and expand any and every platform for G. And REPLAY is at the top of the list. Lord willing, it’ll just get bigger and deffer.”
As for the song, TBWAChiatDay creative director Brent Anderson related, “The goal of this track is one of many attempts to move REPLAY into pop culture. We wanted to create something that athletes would like, share, workout to or listen to before their own big game.
And agency creative director Steve Howard said, “If you would have told me three months ago that Common, Lupe Fiasco, Jennifer Hudson and No I.D. were going to join forces to create a hip-hop anthem for REPLAY season 3, I would have said you’re crazy. Now all I can think is, ‘What’s next?'”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More