James Cooper has assumed the newly created role of chief creative innovation officer at JWT New York. Coming over from Saatchi & Saatchi New York where he was integrated creative director, Cooper will oversee JWT NY’s creative in the digital space and seeks to further expand the agency’s footprint in this area. Cooper will report to David Eastman, JWT North America CEO and worldwide digital director, until a chief creative officer is named.
At Saatchi, Cooper led JCPenney’s “Return to the Doghouse” and Wheaties’ “The Most Valuable Tweeter” campaign. Prior to that, the 15-year industry veteran helped Dare, London, grow into prominence as a digital agency.
Co-Presidents
Additionally Eastman has named two co-presidents of client services at JWT NY: Beth-Waxman Arteta is being promoted from her role as group business director on Microsoft and John Baker is joining the agency from Iris Worldwide effective Nov. 1. These are newly created roles.
Waxman-Arteta joined JWT in 2005 and has shepherded such campaigns as the lauded “Ford Bold Moves” which was JWT’s earliest “Brand Journalism” success story. She helped pitch win and grow the Microsoft business for JWT. Along the way she launched Microsoft Office 2010 and took on the search category with Bing. Additionally, under her watch JWT’s “Brand Journalism” efforts won a Titanium Lion at Cannes this year.
Before tackling Microsoft, Waxman-Arteta pitched and won Macy’s. She developed the co-op star designer program during that pitch. It continues to be the center of the “Magic of Macy’s” brand campaign. From there she developed what every retailer hopes for–an evergreen holiday idea in “Believe.” Her energy and passion for the brand’s entertainment heritage resulted in the critically acclaimed new holiday TV special Yes, Virginia which was extended into brand franchise opportunities including a children’s book, a Thanksgiving Day parade balloon and other licensing opportunities. Yes, Virginia was also a winner at Cannes this year.
As co-managing director at Iris, Baker built its digital practice from the ground up. He established the agency’s management structure, set up the subsidiary P&L, recruited a full client services team and led the business to profitability. Under his watch, Iris won Hertz and the commercial piece of the Volkswagen business. Baker was promoted at the end of 2009 to oversee Iris’ Americas’ clients and offices. In that role, he led the Microsoft Xbox Kinnect social media launch at E3, and developed programs for Coty and Nautica. His extensive experience encompasses posts at OgilvyOne London, Organic and Modem Media.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More