Partners with TikTok’s Lifestyle “It Girl” Alix Earle on “Alixir” Campaign
Creative studio The Southern Influence (TSI) recently partnered with AminoLean to launch the latest special edition flavor “Berry Alixer,” partnering with TikTok star Alix Earle, whose social media presence has exploded with over eight million combined Instagram and TikTok followers. Her role as an influencer for fellow young college students makes her the perfect rep for the pre-workout and energy drink brand.
TSI’s creative studio handled all concepting, creative, pre-pro, production and post for the project. “Having attended the University of Miami, Alix’s vibe is intrinsically “Miami” – and with Aminolean being based there, it was a perfect jumping-off point for the campaign,” says TSI Director and Photographer Chris Olfers. “We worked with the City of Miami Beach to secure a permit to photograph Alix at South Beach’s colorful, iconic art deco lifeguard towers. I used direct flash and natural light at dawn to give it an early 2000s retro feel – just like many elements of her socials.” TSI Director of Photography Brian Pfaff extended this look by shooting some of the video vignettes using a 90's JVC Handycam.
The result is a striking combination of still images and video on Alix Earle’s Tik Tok page and AminoLean’s webpage and social media highlighting the sweet berry drink that helps power people through workouts with vegan aminos and biotin to support hair, skin and nails. “Since the campaign started AminoLean can’t keep the product in stock,” adds TSI Founder/Creative Director Arielle Olfers. “They came to us for all the right reasons. We know how to put together a nimble production team with high production values to take advantage of a timely collaboration from start to finish. Alix is an insanely charismatic lifestyle influencer. She has a way of making her followers feel like a BFF, bringing you into her life.”
About AminoLean
AminoLean is a product of RSP Nutrition, offering clean, innovative nutritional products for active people, busy professionals and fitness enthusiasts. Founded in 2008 by Victor Davanzo, RSP’s mission is to inspire everyone to become their best selves. RSP accomplishes this by creating products that are convenient, effective, easy to understand, and use only clean, proven ingredients.
About The Southern Influence
TSI’s mission to intentionally blur the line between PR and commercial production, bonding audiences and brands with dynamic stories and content experiences, in digital and IRL. We tell stories you can’t ignore. Learn more: www.thesoutherninfluence.com and www.instagram.com/thesoutherninfluence
Credits
Chris Olfers – Director and photographer
Brian Pfaff – Director of Photography + Editor
Arielle Olfers – Creative director
Danielle & Alix – Wardrobe styling
Kristina Kitchen – Prop stylist
Yizhak Musa – Hair and makeup
Luca Szalmas – Retouching
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More