Eating a bag of chips in a meeting is hard. Starting your case with Morgan & Morgan is easy.
CreditsClient: Morgan & Morgan
Campaign: Hard & Easy
Agency: Purple Cow (In-House @ Morgan & Morgan)
CEO: Reuven Moskowitz Head of Operations: Yehuda Apfelbaum CCO: Carlos Wigle Creative Consultant: Aron Fried ACD’s: Natalia Cade, Marco Vides Creative Media Director: Dov Drelich EP: Matt Sausmer
Production Company: ArtClass
Directors: The Dynamic Jewo, Managing Partner: Geno Imbriale MD/EP: Rebecca Niles EP: Kat Garelli DP: Jay Feather PD: Tom Hartman Talent & Business Affairs: Lauren Valentin @ Ingenium, Sandy Nelson
Editorial Company: In-House @ Morgan & Morgan
Lead Editor: John Piccolo Additional Artists: Mark Phillips, Graham Hutchings, Paolo Garcia
Colorist: Jenny Montgomery @ Company 3
Audio: Jeff Payne @ Eleven Sound
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More