For the first-of-its-kind four-part series The Foundation of Belleza (beauty), from Sephora, Digitas, and NBCUniversal, bicoastal Union Editorial assembled a team of post-production pros worthy of the show’s subjects: beauty brand owners Babba Rivera, Desiree Verdejo, Carina Chaz, and Adrienne Bailon-Houghton (who also hosts the series). Union’s Daniel Luna served as Supervising Editor, with Nadine Mueller and Eleanor Infante each cutting one episode. Otto Mertins edited the trailers for each episode. Sister post shop Hunter handled Telecine via colorist Carolyn Woods and the contribution of VFX Artist Mannix Rickenbacher. Also at Hunter, Sound Design for the series was done by Milos Zivkovic. The Foundation of Belleza is helmed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships, Digitas, and creative studio Ventureland. The series began streaming exclusively on Peacock shortly before Thanksgiving.
Client: Sephora and NBCUniversal/Peacock
Agency: Digitas
Spots Title(s): SEPHORA “Foundation of Belleza Episodes 1-4
First Air Date: 11/15/2023
Creative Studio: Ventureland
Director: Gabriela Ortega
Executive Producer: Natasha Wellesley
Agency Producer: Marissa Mackel
Production Company: North of Now
Producer: Nick Boak
Editorial Company: Union Editorial / LA
Supervising Editor: Daniel Luna (and Editor of Episodes 2 & 4)
Editor: Nadine Mueller (Episode 3)
Editor: Eleanor Infante (Episode 1)
Assistant Editor: Julia Armine
Assistant Editor: Otto Mertins (edited episode trailers)
Producer: Haydee Robles
President / Managing Partner: Michael Raimondi
EP: Joe Ross
Telecine Company: Hunter
Colorist: Carolyn Woods
EP: Logan Aries
Post/Effects Company: Hunter
VFX Artist: Mannix Rickenbacher
Composer: Rene Boscio
Sound Design Company: Hunter
Sound Designer: Milos Zivkovic
Shoot Location: LA/NY
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More