In this 4-part series, Adrienne Bailon-Houghton takes viewers on a journey to glean the wisdom passed down through Latine generations and discover the meaning of belleza. She interviews Babba Rivera, Founder/CEO of Ceremonia in New York City and Los Angeles; Desiree Verdejo, Founder/CEO of multicultural skincare brand Hyper Skin; Carina Chaz, Founder/CEO of fragrance company Dedcool. Bailon-Houghton is also featured throughout the series with her apparel, handbag, and jewelry brand, LA VOÛTE. The program was helmed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships, Digitas, and creative studio Ventureland. Union’s Daniel Luna served as Supervising Editor. "The Foundation of Belleza" (beauty), from Sephora, Digitas, and NBCUniversal, streams exclusively on Peacock.
CreditsClient: Sephora and NBCUniversal/Peacock
Agency: Digitas
Spots Title(s): SEPHORA “Foundation of Belleza Episodes 1-4
First Air Date: 11/15/2023
Creative Studio: Ventureland
Director: Gabriela Ortega
Executive Producer: Natasha Wellesley
Agency Producer: Marissa Mackel
Production Company: North of Now
Producer: Nick Boak
Editorial Company: Union Editorial / LA
Supervising Editor: Daniel Luna (and Editor of Episodes 2 & 4)
Editor: Nadine Mueller (Episode 3)
Editor: Eleanor Infante (Episode 1)
Assistant Editor: Julia Armine
Assistant Editor: Otto Mertins (edited episode trailers)
Producer: Haydee Robles
President / Managing Partner: Michael Raimondi
EP: Joe Ross
Telecine Company: Hunter
Colorist: Carolyn Woods
EP: Logan Aries
Post/Effects Company: Hunter
VFX Artist: Mannix Rickenbacher
Composer: Rene Boscio
Sound Design Company: Hunter
Sound Designer: Milos Zivkovic
Shoot Location: LA/NY
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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