Created by VITRO, with production and post by Haymaker VFX, “Nature of Discovery” marks a first in terms of its execution via a combination of Unreal Engine and traditional render methods. Our journey begins in a mystical yet photoreal forest that gives way to the badlands, camera moving to magical touches like a butterfly “kissing” foliage in bloom. The flowers are hearts and clovers, which is a tipoff, but the spot evolves so seamlessly, even a redwood becomes a tower of poker chips without fanfare. A stream leads to a waterfall, and only then are we treated to the reels of a slot machine, spinning behind the water as if ordained by nature.We are 20 seconds into the :30 “Nature of Discovery,” before it is revealed to us that this is an ad for the Yaamava Resort & Casino in San Bernardino, CA.
CreditsClient: Yaamava Resort & Casino
Agency: VITRO Agency
Producer: Amy Krause
Creative Leads: Mike Brower, Vic Camozzi
Production/Post: Haymaker
VFX Executive Producer: Leslie Sorrentino
Producer: Rickard Germundsson
Creative Director: Magnus Engsfors
Lead Unreal Artist: Henrik Skymne
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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