Rich Hall via Riff Raff Films directed this Depeche Mode music video, “People Are Good.”
“It’s equal parts an honor and daunting when making a video for Depeche Mode,” said Hall. “Not only do they have music video royalty behind them, but even Riff Raff have churned out some outstanding videos themselves for the band in recent times (Personal Jesus, Wagging Tongue). Throw a world class DOP like Martin Ruhe into the mix, 8 days prep and 1 shoot day then you’ve got a real mind f***. I wanted to make an idea that changes multiple times during the video, as if unraveling with the song and our understanding of it. The song reminded me of the fragility of human relationships, how easy we forget, how easily we’re misled. So, I came up with the idea to somehow immortalize those every day, human interactions, in front of a white wall and heighten them to the extent that they feel like art (well, sort of).
“It wouldn’t be possible without the unwavering support of Riff Raff, Black Kite, and the good people at Columbia US,” continued Hall. “Not to mention the amazing crew, especially the ones who were unloading dirt into a fake grave at midnight–you know who you are.”
CreditsClient Columbia US Saul Levitz, commissioner; Anton Corbijn, creative director. Production Riff Raff Films Rich Hall, director; Martin Ruhe, ASC, DP; Matthew Fone, company owner; Manoela Chiabai, producer; Precious Mahaga, Natalie Arnett, exec producers; Louis Simonon, production designer; Chris Kelly, 1st AD; Mike Glynn, location manager; Leanne Flinn, casting director; Mikey Boateng, movement director; Ellie Walker, stylist; Dasha Taivas, hair and make-up artist; Milo Beyts, production manager; Jason Berman, Phantom operator; Tomomi Kishimoto-Eley, art director. Editorial Stitch Editing Ben Corfield, editor; Sarah Adewunmi, offline post producer; Laura Reyes, edit assistant. VFX/Postproduction Black Kite Studios Tamara Mennell, VFX producer; Jack Stone, VFX lead; Rich Fearon, colorist; Jamie McCubbin, color producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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