Forty families arrive in Lima, Peru, every day in search of a home to help them cope with medical treatment for children. Currently only one child gets a place–and that’s because of Casa Ronald (Ronald McDonald House). With the aim of raising awareness about the difficult situation faced by families of children in need of medical treatment in Lima, Casa Ronald, together with McDonald’s Peru, has launched a moving campaign carried out by Publicis Peru.
Centerpiece of the campaign is this film titled “40 Children. 1 Chair” which uses the game of musical chairs to illustrate the harsh reality for kids in need of medical attention. Just like in the game, there are a lot of families looking for a seat but only one is available. Bacha Z and Chinon Z directed the spot via production company Señor Z for Publicis Peru.
“The campaign not only highlights the problem, but also offers a tangible solution: donate to the Ronald McDonald House. Doing so provides an opportunity to give these families a home away from home, providing them with not only a roof over their heads, but also emotional support and comfort in difficult times, so that their children with complex illnesses receive the medical care they require,” said Kathy Carrillo, chief account officer, Publicis Peru.
