This spot introduces us to a woman who is notified that her job interview went well and that she is being offered a trial run which can lead to permanent employment. The only potentially undermining stumbling block is that the commute is long and she has no car.
Her predicament is not uncommon in France, according to Cléa Martinet, VP sustainability at Renault Group, who shares, “Mobility plays an essential role in obtaining, keeping a job or getting trained. This is a source of inequality: more than half of job seekers in a situation of financial fragility have been forced to refuse a job due to a lack of transport solutions. This societal challenge encouraged Renault Group to launch CareMakers, an inclusive mobility program in 2012. Today, Renault Group is strengthening its commitments by offering people on a trial period the possibility of leasing a vehicle on a long-term basis or with an option to buy, and only starting to pay once the new job has been secured. A first in France.”
Laura Sicouri of production house DIVISION directed this :60, which is part of a campaign from agency Publicis Conseil, Paris.
CreditsClient Renault Group Agency Publicis Conseil Agathe Bousquet, CEO; Marco Venturelli, CEO/chief creative officer; Romulus Petcan, Gabriel Gherca, executive creative directors; Guillaume Sabbagh, copywriter; Marie Donnedieu, art director; Philippe Martin-Davies, Donya Bouzarjomehri, Kayla Shenassa, strategic planning; Chloé Frappereau, digital project director; Caroline Petrucelli, head of production; Benjamin Auberdiac, TV producer. Production DIVISION Laura Sicouri, director; Melodie Preel, DP; Hélène Daubert, exec producer; Ines Maillot, line producer; Clemence Janeski, chief decorator; Juliette Alleaume, stylist. Postproduction Prodigious Dehia Oussana, Thomas Savery. Postproduction Firm Indiana Bigot Sound Start-Rec Alex Jaffray, Mathieu François, Martin Sumeire, Chloé Prechac
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More