British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but this film for PETA depicts a brutal reality. Today, most British meat comes from animals that are factory-farmed. The vast majority of animals raised for the table and fast food takeaway live absolutely rotten lives.
Biscuit Filmworks partnered with Grey London and PETA to create “Pig Farm,” a dark but humorous look at the realities of where our pork comes from. Directed by Jeff Low, the animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, it seeks to spark conversations and inspire people to change their eating habits.
The cartoon film–with Andrei Sopon as animator–follows the journey of the pig farmer as he explains to his daughters just what his day at the factory entails. Initially, it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry’s practices begins to be uncovered. The film is set to an upbeat song (also written by Jeff Low) that drives memorability and further immerses the audience in what they’re seeing.
Director Low said, “100 years from now people will not understand how we could have done what we do to these animals. I hope you “enjoy” the cartoon we made.”
“Pig Farm,” a call for people to go vegan, is running across PETA-owned channels globally.
CreditsClient PETA Agency Grey London David Wigglesworth, executive creative director; Tarek Sioufi, chief strategy officer; Cameron Sutherland, Mel Shergold, Joanna Simpson-Howe, creative; Maxine Hose, head of production; Ant Borkett, sr. producer; Liam Thomas, head of design; Jo Wahono, Stefan Klasener, Tanmayee Ingale, Felix Townsend, Tyrone Zall, designers; Ollie Flux, editor/titles. Production Company Biscuit Filmworks Jeff Low, director; Kwok Yau, producer; Rupert Reynolds-Maclean, managing director/exec producer; Hanna Bayatti, exec producer; Emily Atterton, head of production. Animation Andrei Sopon, animator. Audio Factory Studios Jon Clarke, sound design & mix; Ciara Wakley, sr. audio producer. Music Supervision Wake the Town
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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