On International Women’s Day (Friday, 3/8), Ford is rolling out a campaign, which includes this film, “Dear Car Girl,” directed by Jihye Ku for Wieden+Kennedy NY, produced by W+K’s editorial studio JOINT and starring inspiring women figures such as stunt driver Dee Bryant, Ford engineer Fernanda Media, racer, car builder and Bronco ambassador Gabby Downing, and drag racer and Mustang ambassador Lauren Stoney.
A love letter to women in the automotive arena, the film sends out the message loud and clear that Ford is supportive of–and committed to creating space for–female talent in the car industry.
Credits
Client Ford Motor Company Agency Wieden+Kennedy New York Marques Gartrell, Brandon Henderson, chief creative officers; Stuart Jennings, creative director; Madi Ko, art director; Funmi Adejobi, copywriter; Nick Setounski, head of production; Jessica Griffeth, executive producer; Rodrigo Nino, producer; Nicole Formisano, Jessie Wang, creative operations managers; Henry Jennings, design director; Mary Lamphier, designer; Alix Toothman, group strategy director; Alex Danks, strategy director; Lee Ford, Alex Marin, Sydney Hutnik, strategists. Production & Post JOINT Jihye Ku, director; Michelle Carman, exec producer; Imani Lindsey, line producer; Domo Jones, DP; Alexa Polanco, production design/art direction; Kari Lewis, Naheem Adio, post producers; Laura Bermudez, editor; Diana Tay, assistant editor; Natasha Jacobs, sound design/mix. Music Alibi Music Color La Voglia Studio Mary Perrino, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
