Eyes are the window to the soul. And when you lock gazes with the magnificent wildlife at the San Diego Zoo Safari Park, you’ll see them through a whole new perspective. And the more you see them, the more you can’t see the world without them. This is the essence of the new campaign by David&Goliath (D&G) for San Diego Zoo Wildlife Alliance, “See Conservation From a New Perspective,” inviting you to an immersive experience unlike any traditional zoo. At the Safari Park, visitors are transported to an expansive savanna habitat where they’ll ride aboard a safari truck and journey across hundreds of acres of numerous wildlife species as they roam together as if in the wild.
Emmy Award-winning, National Geographic filmmaker/director/photographer Justin Bastien brings you face-to-face with these wildlife animals in their natural habitat, stunningly captured in this :30 hero film titled “Eye to Eye” from production company Spinach. The campaign’s striking imagery reflects the eyes of a giraffe, a zebra, a cheetah, and a rhino as they gaze at visitors in awe of their beauty, and the eyes of the visitors mesmerized by the up close and personal experience of these gorgeous animals in the wild. The campaign illustrates the connection that is forged between humans and these endangered species, reminding us that each visit supports worldwide conservation–because seeing them is helping to save them.
“‘See Conservation From a New Perspective’ gives people eye-to-eye connection with the unique creatures of the Safari Park,” said Ben Purcell, chief creative officer at D&G. “You have to experience it to understand how special it is. So, we urge people to experience the Safari Park for themselves to see how your visit has a positive impact.”
CreditsClient San Diego Zoo Wildlife Alliance/San Diego Zoo Safari Park Agency David&Goliath LA David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Courtney Pulver, Robert Casillas, executive creative directors; Ambrosio Ballon, associate creative director/art director; Andrea Vega, associate creative director/copywriter; Skylar Williams, art director; Ben Weiller, copywriter; Paul Albanese, managing director, broadcast production; Jane Krull, sr. producer; Jonathan Schultz, group director strategy & social impact. Production Company Spinach Justin Bastien, director; Leonardo Veras, producer; Adam Bright, Jonathan Carpio, exec producers. Editorial Spinach Adam Bright, editor; Gabriel Cullen, assistant editor; Lauren Meltsner, producer; Jonathan Carpio, exec producer. VFX JAMM Alex Snookes, VFX supervisor; Andy Boyd, set supervisor; Brady Doyle, Elijah Gray, Nuke artists; Connie Ho, CG artist; Brandon Kachel, matte painter; Justine Pregler, sr. producer; Tim Russell, production coordinator; Asher Edwards, exec producer. Color JAMM Beau Leon, colorist; Aldo Rosati, color assist; Dan Ginks, color producer; Ashley Greyson, exec producer. Audio Racket Club Nathan Dubin, sound designer/mixer; Anton Doty, assistant mixer; Adrea Lavezzoli, exec producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More