Currys, the U.K.’s largest tech retailer, has launched its latest trade-in and recycling campaign–created by agency AMV BBDO, London.
Currys is paying above-market prices to customers for old TVs, smartphones and domestic appliances. Consumers are urged to embrace more circular buying behaviors by trading in old pieces of tech that they no longer need, unlocking great discounts while reducing the volume of e-waste going to landfill. In “The Big Trade-In” campaign spots, including this one in which a woman brings in an old portable black-and-white TV set, the deals are so good that customers are shocked, as reflected in physical responses that thankfully Currys employees are prepared for–having donned a piece of protective equipment ahead of time that proves quite useful.
The “How Much” comedy spots were directed by Kai Schonrath @ Nice Shirt, produced by Red Studios.
CreditsClient Currys Agency AMV BBDO London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, Dave Westland, creative directors & creative team; Trish Russell, producer. Media Agency Spark Foundry. Production Company Red Studios Kai Schonrath @ Nice Shirt, director; Richard Martin, producer. Editorial TenThree Gary Forrester, offline editor. Postproduction Coffee & TV Sound Studio Jungle Studios Chris Turner, audio postproduction.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More