AB InBev and Mother, London, have launched a TV spot for Stella Artois in the United States, directed by Wes Anderson and Roman Coppola, through Moxie Pictures, London.
Set in Europe in the 1960s, the commercial features a young man bringing a girl home to an apartment equipped with all the modern conveniences of the era, from a revolving sofa to an automatic Stella Artois pouring machine. While the man is changing in the next room, his date begins to play around with all the switches that control his futuristic gadgets, and is thrown into a panic as they start up around her.
In the ensuring chaos she is swallowed into the revolving sofa and replaced with a freshly poured chalice of Stella Artois. Just then, the young man re-emerges in his new outfit. The girl calls out the guy’s name from inside the sofa, and for a second he thinks it is the Stella Artois that’s speaking to him. He responds with delight, opening his arms to receive the beer and saying “Mon Amour!”
The tagline: “Stella Artois. She is a thing of beauty.”
Gustavo Sousa, global creative director at Mother, said: “We were really happy to have Wes and Roman on board. We wanted to set this brand and this film in a 1960’s French film world and there’s a lot of that influence in Wes’ work. Also, Roman is a gadgets fanatic, so it was truly the best combination of talent to direct this commercial.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More