Automotive body shop chain Maaco rolls out a “Join the Upside” musical campaign created by Charlotte-based ad agency Mythic and directed by Drew Kirsch of production company Tomorrow. In this spot titled “Old Red,” country music drives the fun as the story unfolds to a Nashville-inspired beat.
The commercial features a young woman not too thrilled about receiving a truck, “Old Red,” for free–because it looks a bit embarrassing with a faded paint job and numerous scratches.
But her adult benefactors implore her to see what Maaco can do–which serves as a cue for a highly enthusiastic Mr. Maaco, who appears on the scene, transforming the truck right before their eyes (“Old Red” becomes “New Red”), with an original, inspiring, uplifting country music interlude.
Music/sound house on the campaign was duotone audio group.
CreditsClient Maaco Agency Mythic Lee James, chief creative officer; David Olsen, executive creative director; Guerin Piercy, producer; Chris Grauwiler, associate creative director, design; David McClay, associate creative director, copy; Dixon Muller, Julia King, sr. copywriters; Sam Pouliot, art director; Rachel Cobb, EVP, strategy & planning. Production Company Tomorrow Drew Kirsch, director; Chris Zander, managing director; Brynne Copping, exec producer; Kevin Wall, line producer. Music & Sound duotone audio group Peter Nashel, creative director/founder; Ross Hopman, exec producer; Gio Lobato, producer; Dana Hom, director, music licensing; Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer, audio post. Editorial PS260 JJ Lask, editor; Rana Martin, exec producer; Dylan Scott, producer; Yoko Lytle, finishing producer; Mark Popham, Stephanie Issacson, Flame artists. Color Company 3 Bryan Smaller, colorist; Mario Castro, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More