Both the yeas and nays have it in this comedic Super Bowl spot–directed by Harold Einstein of production house dummy. for agency Erich and Kallman–heralding the introduction of Reese’s Caramel Big Cups.
The :30 features an emotional roller coaster as six neighborhood friends swing to and fro from an emphatic yes to a disappointing no as they hear that Reese’s is changing its iconic peanut butter cups. Narrated by Will Arnett, the spot features folks who go back and forth from jubilation to despondence–making for a Big Game ad that is complete pandemonium.
CreditsClient The Hershey Company Brand Reese’s/Reese’s Caramel Big Cups Agency Erich & Kallman Eric Kallman, chief creative officer & founder; Steven Erich, president/founder; Rikesh Lal, executive creative director; Jason Goldberg, creative director/ACD/copywriter; Clark Chamberlin, creative director/ACD/art director; Kati Haberstock, head of production & operations; Fearghal ODea, producer. Production Company dummy. Harold Einstein, director; Michael Kanter, producer; Glynn Speeckaert, DP; Patrick Lumb, production designer. Editorial Arcade Edit Dave Anderson, editor; Paulo Miramontes, assistant editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer; Megan Dahlman, head of production. VFX/Finishing House of Parliament Phil Crowe, VFX supervisor; Cynthia Lee, VFX supervisor & creative lead; Edgar Delatorre, Matthew Steidle, Rich de Carteret, Sam Hencher, creatives; Emma Hertz, Kat Maidment; Nora Brosnan, Rachel Greco, production. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color producer; Stephen Winterhalter, Quinn Wright, color assistants. Animation Goldenchild Matthew Marquis, managing director; Pierre Nobile, exec producer; Fons Schiedon, creative director; Pete Pace, design; Ben Watts, Houdini FX artist; Justin Puda, VFX compositor; Stephen Pilon, Flame artist; Luis Silva, colorist. Audio M Squared Mark Pitchford, chief engineer; Hayley Kay, engineer; Sarah Benedict, producer. Casting Clockwork Casting Bobby Bolton, Kirkland Moody, casting directors.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More