This :90 extended version of Booking.com’s Super Bowl spot stars Tina Fey–and “body doubles” she’s hired–to showcase all the Tina Feys she can be, each one suited to a different destination on Booking.com. What an opportunity to discover your diverse personas and match them with different places to travel. Imagine who you could become once you get where you’re going–with options that include hotels, vacation rentals and other unique properties. Comedic cameos by performers who are the other Tinas range from none other than Jane Krakowski and Jack McBrayer (Fey’s 30 Rock cohorts) to Glenn Close (Fey’s nemesis) and even Sasquatch.
Creative for the campaign was developed by agency Zulu Alpha Kilo, with MJZ’s Nick Ball serving as director.
Credits
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman; Tim Gordon, chief creative officer; Jacob Gawrysiak, creative director/art director; George Ault, creative director/writer; Emily Garvey, head of strategy; Spencer MacEachern, strategy director; Jacob Herman, sr. producer. Production Company MJZ Nick Ball, director; David Zander, president; Noah Goldsmith, exec producer; Jennifer Gee, exec director of production; Karen Chen, line producer; Lynda de Zorzi, Beth Schiffman, production supervisors; John Lowe, 1st AD; Lachlan Milne, DP; Andy Reznik, production designer. Production Services The Lift Avelino Rodriguez, founding partner; Jose Barrera, managing director; Magali Sagarra, sr. producer; Liliana Huacuja, production manager; Andrea Araiz, production coordinator; Luciano Lasca, production designer; Chela Olea, hair & makeup; Paola Alfaro, wardrobe stylist; Adrian Gallardo, 1st AD (Mexico). Editorial Final Cut Joe Guest, lead editor; Sarah Roebuck, exec producer; Patrick Coleman, secondary editor; Alyce Muhammad, assistant editor; Sue Romweber, producer; Nadia Nugent, production coordinator. VFX House of Parliament Enca Kaul, founder/partner; Nathan Kane, partner; Anna Borysewicz, Kate Matos, producers; Keith Sullivan, VFX supervisor; James Cudahy, VFX assistant. Sound Barking Owl Kelly Bayett, founder & creative director; Ashley Benton, executive creative producer; Gus Koven, audio engineer; Stuart St. Vincent Welch, sound designer. Music Stare Crazy Jonathan Dreyfus, Amy Anderson, founders, composers, CEOs; Daniel Müller, composer & engineer. Celebrity Talent Smarts Mike DaRe, managing director, U.s.; Sheila Hozbari, executive director, U.S.; Jane Boera, digital executive.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
