This spec commercial takes us through the life of a young boy into manhood, starting with his playing on his beloved automobile tire turned swing hanging from a tree. He takes the tire with him everywhere and it’s a habit he can’t shake.
For instance, we see him seated with the tire at the dinner table as his concerned parents look on. As an older lad, he is a passenger on the school bus, accompanied by the tire.
Years later we see him in the movie theater, seated next to his tire. Other kids throw popcorn at him.
He even takes the tire to the high school prom as his date.
Belittled and derided as a loser for his tire fetish, one day the tables are turned when a lovely woman is stranded due to a flat tire on her car. Along comes our boy turned man walking along with his tire. They smile at each other and clearly a romance is sparked–turns out that tire came in handy after all. They speed off together in her sports car convertible.
“A Boy and His Tire” was directed and written by Jeannette Godoy, a choreographer and stylist now making her way to the director’s chair via Superlounge, a Santa Monica-based production house recently launched by director Jordan Brady and executive producer Dave Farrell.
Godoy said the spec spot concept was inspired by Lars and The Real Girl, a feature film–directed by noted spotmaker Craig Gillespie of MJZ–which centers on a delusional young man who enters into a relationship with an anatomically correct doll he orders online.
The DP on the Bridgestone :60 was Jeanne Lipsey.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles โ "The White Lotus" for Fahy and "Bad Sisters" for Hewson โ that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More