This spec commercial takes us through the life of a young boy into manhood, starting with his playing on his beloved automobile tire turned swing hanging from a tree. He takes the tire with him everywhere and it’s a habit he can’t shake.
For instance, we see him seated with the tire at the dinner table as his concerned parents look on. As an older lad, he is a passenger on the school bus, accompanied by the tire.
Years later we see him in the movie theater, seated next to his tire. Other kids throw popcorn at him.
He even takes the tire to the high school prom as his date.
Belittled and derided as a loser for his tire fetish, one day the tables are turned when a lovely woman is stranded due to a flat tire on her car. Along comes our boy turned man walking along with his tire. They smile at each other and clearly a romance is sparked–turns out that tire came in handy after all. They speed off together in her sports car convertible.
“A Boy and His Tire” was directed and written by Jeannette Godoy, a choreographer and stylist now making her way to the director’s chair via Superlounge, a Santa Monica-based production house recently launched by director Jordan Brady and executive producer Dave Farrell.
Godoy said the spec spot concept was inspired by Lars and The Real Girl, a feature film–directed by noted spotmaker Craig Gillespie of MJZ–which centers on a delusional young man who enters into a relationship with an anatomically correct doll he orders online.
The DP on the Bridgestone :60 was Jeanne Lipsey.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More