Floral deliver service Teleflora introduces its 2024 Valentine’s Day bouquet lineup with a brand-new campaign, “Believe in Love,” which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered.
“Believe in Love” follows five couples as they share their personal love story in a documentary-style interview format. From an emotional start with disbelief that true love existed, fear of heartbreak and feelings that they weren’t deserving of love, individuals lit up as they described how meeting their partner relinquished those fears and made them not only feel love, but also believe in it. Each interview closes with their partner joining them with a surprise Teleflora bouquet and love note.
Teleflora’s “Believe in Love” campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency. The campaign, including this “Believe in Love” anthem film, was directed by Station Film’s Ssong Yang. Yang brings her strength for docu-narrative storytelling to the campaign with heartfelt portrayals from real-life couples who unexpectedly discover love, even some who thought it would elude them.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Margaret Keene, chief creative officer; Steve Yee, executive creative director; Morgan Parfrey, associate creative director/copywriter; Anastasia Arten, associate creative director/art director; Carson Lane, jr. copywriter; Lauren Meyer, jr. art director; Tanya LeSieur, global director of integrated production; Christian Lee, production coordinator; Katie Victors, sr. integrated project manager. Production Station Film Ssong Yang, director; Caroline Gibney, partner, exec producer; Mego Lin, DP. Editorial Uppercut Ben McCambridge, editor; Harrison Draper, assistant editor; Mila Davis, exec producer; Hunter Conner, head of production. Finishing Uppercut Steve Cokonis, Flame artist; Alice Cen, jr. Flame artist. Telecine Royal Muster Roslyn Di Sisto, colorist; Matthew Fulton, producer; Thatcher Peterson, exec producer. Audio Racket Club Nathan Dubin, mixer/sound designer; Adrea Lavezzoli, exec producer. Music Ashe & Spencer Music Ryan Potts, exec producer; Track Name–Asche & Spencer Emotional 186
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
