Floral deliver service Teleflora introduces its 2024 Valentine’s Day bouquet lineup with a brand-new campaign, “Believe in Love,” which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered.
“Believe in Love” follows five couples as they share their personal love story in a documentary-style interview format. From an emotional start with disbelief that true love existed, fear of heartbreak and feelings that they weren’t deserving of love, individuals lit up as they described how meeting their partner relinquished those fears and made them not only feel love, but also believe in it. Each interview closes with their partner joining them with a surprise Teleflora bouquet and love note.
Teleflora’s “Believe in Love” campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency. The campaign, including this “Believe in Love” anthem film, was directed by Station Film’s Ssong Yang. Yang brings her strength for docu-narrative storytelling to the campaign with heartfelt portrayals from real-life couples who unexpectedly discover love, even some who thought it would elude them.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Margaret Keene, chief creative officer; Steve Yee, executive creative director; Morgan Parfrey, associate creative director/copywriter; Anastasia Arten, associate creative director/art director; Carson Lane, jr. copywriter; Lauren Meyer, jr. art director; Tanya LeSieur, global director of integrated production; Christian Lee, production coordinator; Katie Victors, sr. integrated project manager. Production Station Film Ssong Yang, director; Caroline Gibney, partner, exec producer; Mego Lin, DP. Editorial Uppercut Ben McCambridge, editor; Harrison Draper, assistant editor; Mila Davis, exec producer; Hunter Conner, head of production. Finishing Uppercut Steve Cokonis, Flame artist; Alice Cen, jr. Flame artist. Telecine Royal Muster Roslyn Di Sisto, colorist; Matthew Fulton, producer; Thatcher Peterson, exec producer. Audio Racket Club Nathan Dubin, mixer/sound designer; Adrea Lavezzoli, exec producer. Music Ashe & Spencer Music Ryan Potts, exec producer; Track Name--Asche & Spencer Emotional 186
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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