Every day most people check the weather without giving it any additional thought. But for children fleeing from conflict, the daily weather can be devastating.
This is why the new winter campaign for Save the Children Norway flips the use of common weather apps. While the apps usually factor in elements like humidity and chill factor to estimate what the temperature will feel like, several other physical and psychological aspects–which are reported in these sobering weather reports–contribute to how much more brutally cold these days feel like for fleeing children.
The films–including this one which takes us to Afghanistan–are patiently paced by director Emilie Norenberg via production company Bacon and made with Oslo agency Anorak.
Credits
Client Save the Children Norway Agency Anorak, Oslo, Norway Stein Simonsen, Sebastian Pandonis, Hauk Brochmann, Frederik Feiler, creatives; Louise M. Pederson, design. Production Company Bacon Emilie Norenberg, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Kristian Engelsen, DP. Production Service Company Tickle Romina Tedoldi, producer; Robert Diment, exec producer. Color Grade Didrik Braathen, colorist. VFX Ola J. Nestande, VFX. Conform Emanuel Kambo. Online Markus Tangre.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
