David Shafei of World War Seven directed this spot from The Martin Agency in which The Caveman returns to GEICO. However, the famed prehistoric spokesman is in for a surprise when he watches the commercial on TV, seated on a couch with his wife, Tina. Turns out the star of the spot and the subject of a promised GEICO documentary is none other than the GEICO Gecko. Seems the lizard has supplanted The Caveman.
This spot–”The Caveman Watches A GEICO Commercial”–is part of the first GEICO campaign that has deployed two of the company's mascots. Doing so illustrates the brand’s prolific storytelling capabilities and taps into its character equity to reiterate how easy it is to GEICO..so easy even a you-know-who can do it.
Credits
Client GEICO Agency The Martin Agency Danny Robinson, chief creative officer; Ashley Marshall, executive creative director; Neel Williams, group creative director; Ryan Raab, creative director Graham Unterberger, creative director/copywriter; Dustin Dodd, creative director/art director; Heather Collier, executive producer; Maggie Weishaar, Liza Miller, sr. content producers; Zavi Harman, jr. producer. Production World War Seven David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Michael Mitchell, line producer; Britnee Mitchell, production supervisor; Jason Lombardo, 1st assistant director; Polly Morgan, DP; Melisa Myers, production designer; Janet Haase, key costumer; Elizabeth Rizo, key make-up artist; Tony Gardner, Thom Floutz, special effect make-up; Charlie Slemaker, audio mixer; Justin Besemer, location manager. Editorial Cabin Editing Company Nick Divers, editor; Chris Kelley, cutting assistant; Grace Hammerstein, sr. producer.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
