Slack’s new features come to life with song and dance in “The Big Meeting,” a comedic musical that charmingly illustrates how the popular workplace communications platform makes productivity easier. Brand New School developed the creative concept by working directly with the brand.
In the film, directed and co-written by Brand New School’s Chris Dooley, a sales team uses Slack to prepare for a customer meeting, and a central character insists on making it a big production–literally–by lyrically calling for fancy graphs, searching through files and emails, and gathering the stats, and sparkling water, he believes will make the meeting successful. Meanwhile, his co-workers use Slack’s tools and features to get work done, with the film coming to a close as the lead realizes that all he needs is Slack; thus the tagline: “Productivity without the big production.”
Dooley said, “We’ve been working directly with Slack for about three years, so we have a deeply personal insight into the platform, the wonderful people running it, and their priorities. When they said they wanted to focus on productivity, we identified early on that there is a misconception that peak productivity requires non-stop work. Based on this insight, we pitched a musical that playfully illustrates the fallacy of constant work leading to optimal productivity, and Slack was on board with it; it represented the tone, voice, and strategy everyone wanted.”
Credits
Client Slack Colin McRae, VP, global brand marketing & creative strategy; Kirk Landgraf, sr. director, global brand marketing strategy; Rob Klein, sr. brand marketing manager; Jennifer Tan, sr. design manager; Brandon Wells, sr. copywriter; Marcos Calamato, sr. brand designer; Eva McEnrue, creative director/copywriter; Adam Hobbs, director, film & video; Allie (Sherratt) Toltzman, director, integrated production; Lauren Baker, creative integrated producer; Tatiana Shchekina, sr. animator, motion graphics. Production/Creative Brand New School Chris Dooley, director & executive creative director; Olmo Sobrino Carrasco, DP; Dave Muhlenfeld, Chris Dooley, writers and “The Big Meeting” lyrics & script; Emma Evelein, choreographer; Maria Nualart, colorist; Ariel Santiago, production designer; Ivan Garriga, on set VFX supervisor; Jean-Michel Verbeeck, designer; Phoebe Hsu, illustrator; Gerald Mark Soto, animation director; Oliver Wee, Anthony Kim, 2D animators; Russ Wootton, CG director; Chris Foster, 3D artist; Blake Huber, head of VFX; Mark French, Rachel Rardin, compositors; Hugh Keenan, storyboard artist; Brad Turner, editor; Ryan Rigley, assistant editor; Brendan Mills, post producer; Garret Braren, exec producer; Jonathan Notaro, chief creative officer; David Wolfson, line producer. Cast Tice Oakfield, Carolina Oliveira, Eddie Blackwell, Daiana Kosower, Daniel Buko, Shira Nimaga. Dancers Shawnee Arvelo, Staniel Ferreira, Julia Kayser, Hector Puigdomenech, Joel Mesa, Violeta Wulff. Original Music & Audio Post Squeak E Clean Jennie Armon, executive creative producer; Julie B. Nichols, creative director/composer; Chris Nungary, Surachai Sutthisasanakul, sound design & mix; Anna Garcia Lascurain, lead producer; Angelina Phengphong, sr. post producer; Tice Oakfield, Julie B. Nichols & Angelina Phengphong, vocals.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
