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    DAVID NY Moves Clash of Clans Into New Commercial Real Estate

    By SHOOTUpdated:No Comments1457 Views

    Town Hall 16 is a major release for Supercell’s Clash of Clans–and its 100 million monthly players have been anxiously awaiting it for a year. And since Town Hall 16 is an actual building in the game, ad agency DAVID New York brought it to the real world in a way Clash never has before–listing the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players. 

    This tongue-in-cheek spot featuring game footage/imagery documents that Town Hall 16 has been listed on numerous sites around the world. The property secured a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give the public a tour of it on Instagram. This was Tony’s first non-real-world property ever. 

    And of course, the Clash character who built Town Hall 16–the Builder–was made a realtor. He advertised the building with a walk-through video just like the real ones realtors make. 

    Credits

    Client Supercell/Clash of Clans Iwo Zakowski, head of live games marketing; Anna Bouveng, Clash of Clans marketing lead; Yuri Yoshimura, marketing producer. Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Andre Toledo, chief creative officer; Sebastien Rouviere, Pedro Sattin, creative directors; Sandy Spino, sr. copywriter; Carmen Fenech, sr. art director; Paula Vampre, global strategy officer; James Mitchell, group strategy director; Brooklyn Carey, strategist; Brenda Morrison Fell, head of production; Tomas Diego, sr. producer.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Clash of ClansDAVID New York

    Quality Experience, Director Aube Perrie, The Mill NY Work Out The Future of Fitness For Tonal

    Thursday, November 14, 2024

    Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.

    Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.

    In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”

    “Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”

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