Apple’s internal team MARCOM worked with director Taika Waititi of Hungry Man on this film in honor of International Day of Persons with Disabilities on December 3.
This film introduces us to a girl and her pink, furry, floppy-earned friend as they search high and low for his missing voice–before revealing a touching personal moment between a dad and his daughter.
The “Lost Voice” film underscores the value of the Personal Voice feature on Apple devices. Through this feature, people can recreate their voices which means if they lose the ability to speak–due to such conditions as Lou Gehrig’s disease, muscular dystrophy or other maladies–they can continue to be “vocal” and communicate through their iPhone, iPad or Mac (deploying another Apple feature called Live Speech), and still sound like they normally would.
The film was cast with an actual user of Personal Voice, Dr. Tristram Ingham, to narrate and play the role of the father. Dr. Ingram is a disability advocate from Wellington, New Zealand, who has facioscapulohumeral muscular dystrophy.
Waititi is a three-time Oscar nominee, winning in 2020 for his adapted screenplay for Jojo Rabbit.
CreditsClient Apple Agency Apple MARCOM Production Company Hungry Man Taika Waititi, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More