Climate change, inflation, war, societal division, and inequality–how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes–our children–are usually not asked for their opinions or wishes. PENNY discount stores’ new campaign, “The Kids,” sets out to make their voices heard.
Conceptualized and executed by creative agency Serviceplan Campaign in Munich, the campaign includes this Christmas film–directed by Gregory Ohrel and produced via Akkurat Studios–inspired by real-life responses PENNY received through youth clubs it supports in Germany through the “Förderpenny” initiative. The film presents children and young people in various typical situations where their needs and desires are not heard, highlighting their genuine conflicts and concerns. A young protagonist prefers to dance freely rather than go to ballet classes, as her parents wish. Another child expresses discomfort at being featured on social media by his mother without being asked. The film also touches on issues like body-shaming, unrealistic beauty standards, and climate protection, which parents often overlook in daily life. However, the young individuals assertively voice their demands and wishes with the message “It’s our future. Please listen to us!” accompanied by a new version of Pink’s “What about us,” performed by children’s choirs. The film can be seen online, on social media and in theaters.
“Especially before Christmas, a holiday centered around children, it is of great importance to point out how often they are overheard. We did everything we could to make this as intense and authentic as possible.” said Christoph Everke, creative managing partner at PENNY lead agency Serviceplan Campaign.
CreditsClient PENNY Thomas Raupach, Friederike Pater Agency Serviceplan Christoph Everke, Alessia Coschignano, Sebastian Bialon, Aisha Blackwell, Matthäus Frost, Pauline Sawatzki, Elvira Breit, Wiebke Müller, Alessia Scheffler. Production Akkurat Studios Gregory Ohrel, director. Music Matthias Bauss (Spark Entertainment), Florian Lakenmacher (Supreme Music)
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More