Sony Interactive Entertainment has launched its latest PlayStation spot, “Feel it Now on PlayStation 5.”
Created by adam&eveDDB and directed by Henry Hobson through MJZ, the film is built around the ever-quickening heartbeat of players as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As a player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Andy Clough, Rich McGrann, creative directors; Mary Fostiropoulos, Jaki Jo Hannan, producers; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design; Sam Harris, Dave Callow, artworkers. Production Agency Cain&Abel Ludovica Melica, executive producer adaptation; Charlotte O’Reilly, sr. producer; Dylan Pugh, producer. Can Yagan, editor; James Brown, joint head of integrated production; Matt Walker, digital producer; Hash Milhan, creative technology director; Sam Butler, digital design director. Production Company MJZ Henry Hobson, director; Lucy Jones, executive producer/head of production; James Waters, producer; Luke Thornton, production manager; Mauro Chiarello, DP; Jonathan Houlding, production designer; John Lowe, 1st AD; Florian Hatwagner, MoVi operator; Charlotte Martin, casting director. Production Service Company Division Film Rok Bukovec, managing director/EP; Rok Luneznik, EP/producer; Spela Bajc, line producer; Urska Vardijan, production manager; Miha Knific, production designer, Slovenia; Monika Lorber, costume designer; Ana Lazovski, hair & makeup artist; Filip Krzisnik, stunts; Kristjan Repalust, SFX. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Frankie Elster, producer. Postproduction/VFX Framestore Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson, Top 5x VFX team; William Laban, Guy Lubin, VFX supervisor; Michael Baker, 2D supervisor; Rocky Vanoost, animation supervisor; Luigi Russo, Flame; William Bartlett, executive creative director; Adam Bailey, Daniel Bielawski, Harry McCusker-Bland, animation; Aaron Baudin, Deniz Cinar, Morten Kvale, Zybrand Jacobs, FX; Alex Ling, Corrina Wilson, Cristina Recuero Esquina, Dominique Breyvogel; Jess Kavasoglu, Julia Caram, Kotryna Lidziute, Max Degroot, Mike Simons, Min-Hui Chang, Owen Braekke-Carroll, Suzanne Jandu, Zavier Mojica, compositors; Nikola Yordanov, Chelsea Aston, Scott McInnes, Katie Hallaron, Gabriella Pruskowska, Tomas Muller, digital matte painting & concept; Andrew Niven, Jack Field, Daniella Marsh, design. Color Company 3 Jean-Clement Soret, colorist; Santino Napolitano, Karl Pasamonte, Jack Kennedy, color assists. Audio 750mph Sam Ashwell, sound design & mix; Olivia Ray, Carla Thomas, audio producers.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
