Sony Interactive Entertainment has launched its latest PlayStation spot, “Feel it Now on PlayStation 5.”
Created by adam&eveDDB and directed by Henry Hobson through MJZ, the film is built around the ever-quickening heartbeat of players as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As a player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.
CreditsClient Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Andy Clough, Rich McGrann, creative directors; Mary Fostiropoulos, Jaki Jo Hannan, producers; Simon Adamson, executive content director; Jessica Taylor, head of content. Design Agency King Henry Scott Silvey, joint head of design; Sam Harris, Dave Callow, artworkers. Production Agency Cain&Abel Ludovica Melica, executive producer adaptation; Charlotte O’Reilly, sr. producer; Dylan Pugh, producer. Can Yagan, editor; James Brown, joint head of integrated production; Matt Walker, digital producer; Hash Milhan, creative technology director; Sam Butler, digital design director. Production Company MJZ Henry Hobson, director; Lucy Jones, executive producer/head of production; James Waters, producer; Luke Thornton, production manager; Mauro Chiarello, DP; Jonathan Houlding, production designer; John Lowe, 1st AD; Florian Hatwagner, MoVi operator; Charlotte Martin, casting director. Production Service Company Division Film Rok Bukovec, managing director/EP; Rok Luneznik, EP/producer; Spela Bajc, line producer; Urska Vardijan, production manager; Miha Knific, production designer, Slovenia; Monika Lorber, costume designer; Ana Lazovski, hair & makeup artist; Filip Krzisnik, stunts; Kristjan Repalust, SFX. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Frankie Elster, producer. Postproduction/VFX Framestore Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson, Top 5x VFX team; William Laban, Guy Lubin, VFX supervisor; Michael Baker, 2D supervisor; Rocky Vanoost, animation supervisor; Luigi Russo, Flame; William Bartlett, executive creative director; Adam Bailey, Daniel Bielawski, Harry McCusker-Bland, animation; Aaron Baudin, Deniz Cinar, Morten Kvale, Zybrand Jacobs, FX; Alex Ling, Corrina Wilson, Cristina Recuero Esquina, Dominique Breyvogel; Jess Kavasoglu, Julia Caram, Kotryna Lidziute, Max Degroot, Mike Simons, Min-Hui Chang, Owen Braekke-Carroll, Suzanne Jandu, Zavier Mojica, compositors; Nikola Yordanov, Chelsea Aston, Scott McInnes, Katie Hallaron, Gabriella Pruskowska, Tomas Muller, digital matte painting & concept; Andrew Niven, Jack Field, Daniella Marsh, design. Color Company 3 Jean-Clement Soret, colorist; Santino Napolitano, Karl Pasamonte, Jack Kennedy, color assists. Audio 750mph Sam Ashwell, sound design & mix; Olivia Ray, Carla Thomas, audio producers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More