For BMW, the holidays are all about going wherever the mayhem and magic of family takes you. This year Goodby Silverstein & Partners and director Jonny Mass of RSA Films created two spots for BMW’s annual Road Home Sales Event reintroducing the same cast of family members from last winter’s “Big Red Bow” and this year’s Summer On Sales Event for a duo of holiday adventures.
In this spot–entitled “Forget Something?”–we tap into the ever present and hilarious chaos of trying to get the whole family to leave on time for anything–in this case, a holiday ski trip. After all, with two BMWs, ski gear, kids and a pet to wrangle it can be easy to forget something (or someone) important.
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Savannah Bradford, Mayra Aguilar, art directors; Mason Douglass, Dougie Poland, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Katie Coane, deputy director of brand strategy; Weston Borg, brand strategist; Dong Kim, group comm strategy director; Charlotte Cardova, sr. communication strategist; Jim Haight, director of production; Matt Flaker, Rachel Saxon, executive producers; Daniel Chang, sr. producer; Senait Hailemariam, associate producer. Production Company RSA Films Jonny Mass, director; Pete Konczal, DP; Buddy Brakha, exec producer; Client Caluory, producer. Editorial Abandon Editorial Ed Khoma, editor; Andrea Carrino, assistant editor; Joanna Hall, exec producer. Music Racket Club Music Justin Hori, creative director; Adrea Lavezzoli, exec producer. Audio Sonic Union Steve Rosen, audio engineer/mix; Justine Cortale, exec producer. VFX The Mill LA Nhat Tran, shoot supervisor/VFX lead; Thomas Downs, VFX lead; Hillary Thomas, VFX EP; Sherilyn Martin, VFX producer; Paul Yacono, colorist; Krista Staudt, color EP; Denise Brown, color sr. producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
