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    Ford, W+K NY, Director Jared Malik Royal Welcome Mustang Mafia To The Club

    By SHOOTUpdated:No Comments1382 Views

    Ford’s newest short film centers around the Mustang Mafia, a New Orleans community of Ford Mustang fanatics who have created a community for “a bunch of good dudes with a bunch of bad cars.”

    Ford Motor Company in partnership with Wieden+Kennedy New York have created Welcome To The Club, Ford’s flagship foray into human-first storytelling. Episode one of Welcome To The Club is the first short film for the new narrative-led editorial platform for Ford Motor Company. It will specifically call out the stories of the people, the passion and the purpose that drives Ford enthusiasts. Welcome To The Club introduces Bert Groves, a New Orleans community icon and leader of any Ford Mustang enthusiast’s dream club, Mustang Mafia.

    The film showcases Groves' inspirations when starting the club, which counts over 300 Mustang owners in its ranks, and his philanthropic desire to feed the homeless. While giving back and engaging with the community is a large aspect of the Mustang Mafia, the invisible string tying all of these members together is their love for the Ford Mustang.

    Jared Malik Royal of RSA Films directed the film and brought to life a story focused around humanity and community, while also ensuring New Orleans was a central character of the film. Beautiful textural and meditative shots of the Lake Pontchartrain Causeway are placed between burnouts and high speed dyno shots. The film’s soundtrack is from New Orleans native Curren$y and his producer Black Metaphor.

    The film culminates with a sweet gifting moment where Groves and Mustang Mafia donate an older Mustang to a local high school’s auto program. They not only provided the blank canvas, but money for the parts and resources it would require to fix the car up. The Mafia also surprised the high school and rolled up, 50 cars deep. Groves was also in for a surprise when the team behind the film presented him with a limited-edition Settlemier’s Jackets made founder’s jacket.

    The focus of Ford’s newest editorial franchise is to celebrate and recognize the people behind the wheel. The film will live on Ford’s U.S organic social media channels: YouTube, YTShorts, Meta (IG & FB), X, Threads, and TikTok.

     

    Credits

    Client Ford Motor Company Jess Muir, social media content and strategy lead. Agency W+K New York Jiah Choi, president; Marques Gartrell, chief creative officers; Eric Helin, Stuart Jennings, executive creative directors; Dan Peters, Reef Younis, creative directors; Dylan Simel, art director; Nickolas Sugai, copywriter; Nick Setounski, head of production; Jessica Griffeth, executive producer; Jake Freeman, sr. producer; Zachary Winterton, designer; Erica Remmele, studio artist; Alix Toothman, group strategy director; Caroline Tseng, group social strategy director; Darren Wong, strategist. Production RSA Films Jared Malik Royal, director; Rivers Cahee, co-writer; Luke Ricci, president/exec producer; Matilde Ramos Pinto, exec producer; Jeremy Blum, line producer; Natalie Orsi, production coordinator; Danyal Niazi, DP. Editorial Final Cut Matt Carter, editor; Kaylin Smida, assistant editor; Michael Wadsworth, Laura Mirabella, post producers; Sarah Roebuck, post exec producer. Color RareMedium Mikey Rossiter, colorist; Heath Raymond, sr. color producer. Music Jet Life Recordings Title: “Stoned on Ocean” from artist/writer Curren$y. Music Company Black Cloud Music Group, EJ2, Motif, titles; Black Metaphor, artist/writer. Sound Design/Mix Machine Sound Alex Bingham, engineer; Chantelle Donovan, Nicole Watlington, assistant engineers; Matej Oreskovic, exec producer; Andi Lewis, producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Jared Malik RoyalRSA FilmsW+K New York



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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