It’s human nature to get bored, especially when things fall into a routine. What some consider thrilling can become mundane with repetition, even for those whose lives are considered wildly exciting by others. This new “Go All In On Excitement” campaign for Play Alberta features three individuals with exciting professions–a storm chaser, wrestling referee, and rodeo clown. Despite their exciting professions, they’ve all fallen into a bit of a rut and there seems to be nothing that excites them anymore…That is until they discover Play Alberta. With online casino games, sports betting, and the flexibility to purchase lottery tickets online, their excitement is suddenly rekindled.
The multi-spot TV campaign–directed by The Perlorian Brothers via Toronto production company Merchant for agency McCann West–includes this piece, “Just Another Day,” which introduces us to the storm chaser, wrestling ref and rodeo clown. The work will run exclusively in Alberta, Canada, through summer of 2024.
CreditsClient Play Alberta Agency McCann West Josh Stein, chief creative officer; AJ Jones, chief strategy officer; Brian Allen, executive creative director; Russ Rickey, VP, director of strategy; Justin Tabakian, sr. art director; Jordan Finlayson, sr. copywriter; Stef Fabich, SVP, director of production; Tess Waisglass, sr. producer. Production Company Merchant, Toronto The Perlorian Brothers Ian Webb, Hayley Taylor, exec producers; Andrew Sulliman, producer. Editorial Craft David Hicks, editor. Online The Vanity Andrew Exworth, transfer; Sean Cochrane, online/VFX supervisor. Graphics Craft Chrystian Danaculov, type design; Kristina Loschiavo, exec producer. Audio Production Grayson Music Group Nicholas Shaw, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More