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    McCann West, The Perlorian Brothers Bring Us “Just Another Day” For Play Alberta

    By SHOOTUpdated:No Comments1900 Views

    It’s human nature to get bored, especially when things fall into a routine. What some consider thrilling can become mundane with repetition, even for those whose lives are considered wildly exciting by others. This new “Go All In On Excitement” campaign for Play Alberta features three individuals with exciting professions–a storm chaser, wrestling referee, and rodeo clown. Despite their exciting professions, they’ve all fallen into a bit of a rut and there seems to be nothing that excites them anymore…That is until they discover Play Alberta. With online casino games, sports betting, and the flexibility to purchase lottery tickets online, their excitement is suddenly rekindled.  

    The multi-spot TV campaign–directed by The Perlorian Brothers via Toronto production company Merchant for agency McCann West–includes this piece, “Just Another Day,” which introduces us to the storm chaser, wrestling ref and rodeo clown. The work will run exclusively in Alberta, Canada, through summer of 2024.

    Credits

    Client Play Alberta  Agency McCann West Josh Stein, chief creative officer; AJ Jones, chief strategy officer; Brian Allen, executive creative director; Russ Rickey, VP, director of strategy; Justin Tabakian, sr. art director; Jordan Finlayson, sr. copywriter; Stef Fabich, SVP, director of production; Tess Waisglass, sr. producer. Production Company Merchant, Toronto The Perlorian Brothers Ian Webb, Hayley Taylor, exec producers; Andrew Sulliman, producer. Editorial Craft David Hicks, editor. Online The Vanity Andrew Exworth, transfer; Sean Cochrane, online/VFX supervisor. Graphics Craft Chrystian Danaculov, type design; Kristina Loschiavo, exec producer. Audio Production Grayson Music Group Nicholas Shaw, exec producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:McCann WestMerchantThe Perlorian Brothers



    ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa

    Thursday, January 23, 2025

    Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More

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