National organization the harris project–which raises awareness, advances prevention, and supports the implementation of integrated treatment for teens and young adults with or at risk of developing co-occurring disorders (COD)–has launched this powerful public service film that addresses the dangers and threats of self-medication with drugs and alcohol for those with underlying mental health conditions. Titled Let’s Play A Game, the three-minute film portrays a seemingly innocent drinking game that quickly escalates to unveil the dangerous intersect between substance use and mental health as told through the chaotic inner monologue of one young girl as she struggles.
the harris project was founded by Stephanie Marquesano following the accidental overdose death of her 19-year-old son Harris, who had an anxiety disorder and ADHD, self-medicated with marijuana and prescription medication to cope and manage. Harris had been discharged from a program and sober living environment about 36 hours before his death, on October 23, 2013–the rehabilitation system failed to properly address his COD. Based on Harris’ story, the organization was created to improve outcomes around COD.
“Nine out of 10 people who abuse or are addicted to alcohol or other drugs began using these substances before they were 18,” said Marquesano. “The goal of this campaign is to bring to life the intricacies of co-occurring disorders, greatly impacting the work I am doing to help young people, their families, school districts, and communities understand the link between substance abuse and mental health struggles.”
The film, from agency Havas New York, was directed by Daniel Wolfe, known for his bold work in commercials, films, and music videos. Wolfe, along with the entire production crew, and the lead actress in the film, have themselves struggled with mental health and substance misuse in real life.
“The story needed to relate across a wide range of experiences,” said Wolfe. “I hope anyone who sees themselves in this film is able to find the help that didn’t exist for many of us when we were young. Having struggled with mental health and substance abuse for the majority of my life, I am honored to partner with the harris project on such a significant and important campaign.”
Approximately 20 million Americans meet the diagnostic criteria for COD each year. Research suggests 1 in 2 people misusing substances also struggle with mental health challenges. The goal of the harris project is to be the voice of those with COD and bring COD out of the shadows and into the light.
The film, which will be shown to policymakers in Washington DC, has the support of TikTok personalities. the harris project hopes the film not only raises awareness for co-occurring disorders but also jumpstarts system transformation nationwide.
The campaign was developed in partnership with Havas New York, and Love Song, the production company founded by Wolfe and managing partner Kelly Bayett. The agency will roll out an integrated campaign that includes social and digital to accompany the film throughout the month of November.
CreditsClient the harris project Stephanie Marquesano, Jensyn Marquesano Agency Havas New York Dan Lucey, chief creative officer; Tyronne Schaffer, Lindsey Rock, Christian Serna, creative directors. Production Company Love Song Daniel Wolfe, director; Kelly Bayett, managing partner; Paige Kauffman, head of production; Deannie O’Neil, exec producer; Sarah Park, producer; Kevan Dirinpour, Gina DeCesare, production supervisors; Asia Gold, commercial coordinator; Louis McCourt, director’s assist; Graham B. Geraghty, 1st AD; Shauna Frontera, 2nd AD; Anna Franquesa-Solano, DP; Christian Stone, production designer; Karuna Karmaker, set decorator; Astrid Gallegos, key costumer; Mel Daniel Sandoval, key makeup; Lotus, intimacy coordinator.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More