A water main break sends H2O shooting skyward in a residential neighborhood. But it’s not that big a deal, particularly when utility workers deliver the news in sing-song fashion to the beat of the Avocados From Mexico jingle–along with offering the homeowner a bowl of guacamole.
After a taste of guac, a homeowner is not at all perturbed by the water main break. Rather she kind of likes it, observing that it reminds her of a Vegas water fountain show.
Indeed avocados make things better. That’s the comedic premise behind this Avocados from Mexico commercial, titled “Water Main,” directed by Brendan Gibbons of production house Station Film for agency LERMA.
CreditsClient Avocados From Mexico Agency LERMA Brian Linder, Bill Cochran, executive creative directors/principals; Bridget Fontenot, broadcast + content producer. Production Station Film Brendan Gibbons, director; Caroline Gibney, founding partner/producer; Doug Chamberlain, DP. Postproduction charlieuniformtango John McStravick, editor; Allen Robbins, Flame/VFX artist; Jake Kluge, audio engineer; Michael Wagner, producer. Color Thrive Color Matt McClain, colorist. Music/Sound Shindig Scott Glenn, creative director; Daniel Hart, sound designer/mixer; Austin Shupe, composer/asst. creative director; Debbi Landon, exec producer; Caroline Hudson, head of production.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More