A water main break sends H2O shooting skyward in a residential neighborhood. But it’s not that big a deal, particularly when utility workers deliver the news in sing-song fashion to the beat of the Avocados From Mexico jingle–along with offering the homeowner a bowl of guacamole.
After a taste of guac, a homeowner is not at all perturbed by the water main break. Rather she kind of likes it, observing that it reminds her of a Vegas water fountain show.
Indeed avocados make things better. That’s the comedic premise behind this Avocados from Mexico commercial, titled “Water Main,” directed by Brendan Gibbons of production house Station Film for agency LERMA.
Credits
Client Avocados From Mexico Agency LERMA Brian Linder, Bill Cochran, executive creative directors/principals; Bridget Fontenot, broadcast + content producer. Production Station Film Brendan Gibbons, director; Caroline Gibney, founding partner/producer; Doug Chamberlain, DP. Postproduction charlieuniformtango John McStravick, editor; Allen Robbins, Flame/VFX artist; Jake Kluge, audio engineer; Michael Wagner, producer. Color Thrive Color Matt McClain, colorist. Music/Sound Shindig Scott Glenn, creative director; Daniel Hart, sound designer/mixer; Austin Shupe, composer/asst. creative director; Debbi Landon, exec producer; Caroline Hudson, head of production.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
