Making Allstate synonymous with “knowing” and the people who know things adds a refreshing dimension to the confidence that comes from knowing “you’re in good hands.” And it marks Wieden+Kennedy Portland’s first campaign for the insurance company.
The campaign includes three spots directed by David Shane of O Positive, including this :30 titled “Not Going To Fit” in which we meet a woman who’s “a human tape measure,” immediately able to determine if, for example, grandma will be able to get a huge turkey into the oven, or if a man will be able to comfortably get into a garment.
Credits
Client Allstate Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Whitney Downing, art director; Becky Brinkerhoff, copywriter; Orlee Tatarka, head of production; Richard Stokes, executive producer; Amanda Weiss, sr. producer; Nai Lucifora, CJ Corey, creative operations managers; Stephanie Ward, design director; Luke Wilhelmi, sr. designer; Sophie Van Der Merwe, jr. designer; Alex Sanchez, design producer; Liliya Dru, Vicki Liu, production designer; Jeff Ackley, motion lead; Ryan Jacobson, motion designer; Nathan Goldberg, group strategy director; Blake Smoral, sr. strategist. Production Company O Positive David Shane, director; Marc Grill, Ralph Laucella, exec producers; Sophia Solomon, line producer; Berenice “Bear” Eveno, DP; Phillip Williams, production designer/art direction; Dave Dean, 1st AD. Editorial Whitehouse Charlie Harvey, editor; Taylor Schwartz, Nick O’Neill, assistant editors; Annie Maldonado, head of production; Joanna Manning, sr. exec producer. VFX Parliament Color Rare Medium Fergus McCall, colorist; Heath Raymond, managing partner. Sound Design/Mix Field Day Sound Natalie Huizenga, sound designer & mixer; Morgan Johnson, sound design; Noah Woodburn, mixer; Leslie McCarthy, exec producer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
