This year’s campaign for RIMOWA premium luggage sees a natural evolution in storytelling from the German brand. As people look more and more to travel as not just a means for personal advancement but also a catalyst for inner transformation, this fourth chapter of the “Never Still” campaign brings to life the inspiring stories of a new set of global icons. First, world class athlete Sir Lewis Hamilton, who, alongside a long career traveling around the world with Formula 1, continues
to remain open-hearted and inspired by the new places he visits and people he meets.
Next, global K-Pop superstar Rosé brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.
And finally, there’s football prodigy Kylian Mbappé, whose inspiring activities both on and off the pitch have created a wave of change for young people around the world.
This anthem spot includes scenes featuring Hamilton (directed by Ebeneza Blanche of production house SMUGGLER), Rosé (directed by Fenn O’Meally of SMUGGLER) and Mbappé (directed by Harrison Boyce of Group Thrpy).
Together, these global icons’ progressive mindsets and purposeful travels create ripple effects that move themselves and the world forward. The campaign has been scored by globally renowned composer, Hans Zimmer—marking his second collaboration with the brand this year.
Camilla Harrisson, CEO, Anomaly London, said, “This fourth chapter of ‘Never Still’ perfectly encapsulates not only the spirit of RIMOWA but the brand’s philosophy on purposeful travel. In a considered step change, this year we celebrate three iconic owners who travel not just to better themselves, but to create impact in the world around them.”
CreditsClient RIMOWA Agency Anomaly London Paulina Thompson, head of strategy; Leo Marks, Sebassan Lyman, group creative directors; Lyndarn Harrison, creative (art director); Becky Ross, creative (copy); Behrad Taherparvar, Jonty Harbinson, group design directors; Peggy Want, Kelly Satchell, Ben Gilpin, design directors; Peter Andrea, creative visualizer; Clare Sullivan, executive producer; Savannah King, producer; Miles Hempleman-Adams, production coordinator. Production SMUGGLER Ebeneza Blanche, director (Sir Lewis Hamilton portion); SMUGGLER Fenn O’Meally, director (Rosé portion); Group Thrpy, Harrison Boyce, director (Kylian Mbappé portion) Editorial Cabin LA/London JoJo King, editor. Online Post Absolute Post Color Grade The King of Birds Aurbrey Woodiwiss, colorist; Music Hans Zimmer, composer. Sound Design & Mix Raphael Ajuelos, sound designer/mixer; Ines Adam, Nathan Bonetto, foley.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More