Intuity Medical, Inc., a medical technology company, rolled out a campaign promoting Pogo Automatic, which checks out a person’s blood sugar level sans any of the typical hassles involved–such as having to wear a glucose sensor.
Conceived by creative agency Cutwater, the campaign includes two centerpiece spots, including this one titled “Pickleball” which introduces us to two naturist pickleballers. They play the sport stark naked, except for socks and sneakers. The woman also has to wear a glucose sensor on her arm, which makes her feel self-conscious on the court. But Pogo Automatic comes to the rescue, meaning she can return to the court unencumbered.
Hank Perlman of production company Hungry Man directed both commercials in the “You’re Good To Pogo” campaign.
Credits
Client Intuity Medical Agency Cutwater Chuck McBride, founder & chief creative officer; Christian Hughes, principal & president; Amy Su, creative director; Mike Ennen, copywriter; Alexandra Elbright, sr. art director; Patrick Nelson, sr. designer; Emma Shepler, art director; Doug Stivers, exec producer; Uma Mantravadi, strategist; Viktor Torbjörnsen, director of creative strategy & head of social. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer/managing partner; Franchesca McDowell, head of production; Matt O’Shea, producer; Adam Beckman, DP; Latisha Duarte, production designer. Editorial Hungry Man Mike Feldman, editor. Post/VFX Brickyard VFX Sean McLean, lead VFX; Brody McLean, VFX; Ellen Schmitt, producer. Post/Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Tom Paolantonio, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
