Shot on iPhone was this broadcast spot titled “The Invincibles.” And made with iPhone are prosthetics for dogs–with these canines and custom-made limbs serving as the featured stars in “The Invincibles.”
With National Dog Day coming up on Saturday (8/26), Apple launched this 30-second commercial which shows us how dogs with missing limbs can still be on the run and fun loving with the aid of prostheses built by 3DPets through its deployment of iPhone 14 Pro’s LiDAR Scanner and TrueDepth camera. These detailed scans help 3DPets craft perfectly fitting new appendages for the beloved doggies.
India Sleem of Serial Pictures directed “The Invincibles” for TBWAMedia Arts Lab.
Credits
Client Apple Agency TBWAMedia Arts Lab Production Serial Pictures India Sleem, director
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
