U.K. retailer Currys has launched a brand platform called “Beyond Techspectations.” Created by AMV BBDO, London, with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers.
To kick this off, Currys has rolled out a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. Among the three TV ads is this one, “Security,” where a Currys expert appears within a security luggage tray at the airport to offer expertise as to the best laptop computer to buy.
The campaign spots were directed by Greg Bell via Red Studios at AMV and will run across TV, online and social media.
CreditsClient Currys Agency AMV BBDO, London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, David Westland, creative directors; Diccon Driver, Alan Wilson, creative team; Michael Alhadeff, strategy; Trish Russell, creative production partner. Media Agency Spark Foundry Production Company Red Studios Greg Bell, director; Richard Martin, producer; Helen Turner, production manager. Editorial TenThree Postproduction Company 1920 Sound Studio GCRS
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More