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    Ryan Ebner Directs FirstBank’s “Artificial Intelligence” For TDA Boulder

    By SHOOTUpdated:No Comments2358 Views

    This tongue-in-cheek “The Humans You Want” campaign for FirstBank from agency TDA Boulder touts the latest in business banking technology: people.

    A prime example is this spot titled “Artificial Intelligence” featuring FirstBank’s breakthrough advancement–a flesh-and-blood banker equipped with AI 2.0, the initials standing for “Actual Intelligence.”

    Ryan Ebner of production house ArtClass directed “Artificial Intelligence,” which underscores the virtues of business banking relationships born out of human connection–a refreshing departure in an era where fintech, telerobots and big bank apathy are becoming the norm. Ebner is an alum of SHOOT’s 2008 New Directors Showcase.

    “In a world of automation and digitization, we’re proud to present FirstBank as the pioneer of the ‘human bankers’ revolution,” stated Jeremy Seibold, partner/creative director, TDA Boulder. “We are lucky to have a client who understands what their strongest asset is and is willing to have a powerful point of view. In a category known for mediocre advertising, FirstBank has consistently pushed us to rise above.”

     

    Credits

    Client FirstBank Agency TDA Boulder Jonathan Schoenberg, executive creative director, partner; Jeremy Seibold, Maru Bernal, creative directors; Kyle Rathod, sr. copywriter; Matt Cavallo, art director; Dennis Di Salvo, executive producer. Production ArtClass Ryan Ebner, director; Brian Bennihoff, producer; Rebecca Niles, exec producer. Editorial Whitehouse Post Brian Gannon, editor; Nick O’neill, assist; Lucia Villalta, producer. VFX MakeVFX Rusty Ippolito, VFX. Audio Record & Mix Margarita Mix Paul Hurtubise, mixer. Music Cordovan Music

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ArtClassRyan EbnerTDA Boulder



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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